The ASN Difference

Approved Senior Network is not a general marketing agency dabbling in home care. It is built entirely for the senior care and home care industry. Every system, strategy, and piece of content is designed to attract private-pay families, improve caregiver recruitment, and strengthen professional referrals.

Valerie VanBooven founded ASN after years as a registered nurse, discharge planner, and case manager. She witnessed firsthand how home care agencies struggled to communicate their value to families and referral sources. Her clinical background allows her to craft messages that build trust with families while appealing to healthcare professionals who refer clients every day.

At ASN, the message is simple: we speak your language, we know your world.

A Complete Growth System for Home Care Agencies

Approved Senior Network doesn’t just build websites or run ads — it delivers a complete Online + Offline Growth System for home care agencies.

• AI-Driven SEO & Local Visibility: ASN builds service-specific and location-specific content optimized for AI search, voice assistants, and Google’s evolving AI Overviews. Agencies rank for terms like “home care near me,” “24-hour care,” and “Alzheimer’s care at home,” connecting them with families ready to hire.

• Conversion-Focused Websites: Every ASN website is designed to convert visitors into inquiries. The design, language, and calls-to-action are informed by years of testing in the home care niche.

• Google Business Profile Optimization: ASN manages GBP content, posts, reviews, and categories so agencies dominate the local map pack and drive more calls from nearby families.

• CRM and Automation Systems: Through ASNSpark!, ASN provides CRM automation, follow-up sequences, and review generation, ensuring no lead or referral is ever lost.

• In-Person Sales Training: ASN’s Home Care Marketing System trains marketers and liaison teams to build referral networks in hospitals, rehab centers, and senior living communities.

• Comprehensive Reporting: Every campaign is tracked and reported with full transparency, so agency owners know exactly what’s working and what needs to improve.

Merging Clinical Insight with Marketing Strategy

What sets Valerie VanBooven apart is her rare combination of clinical understanding and marketing expertise. She knows that every lead is a family in crisis. Every referral partner has their own pressures. That empathy shapes ASN’s approach — crafting copy that comforts, visuals that reassure, and strategies that convert trust into action.

Valerie’s leadership has also positioned ASN as an early pioneer in AI-Search Optimization.

As the web shifts toward AI-generated answers, ASN ensures its clients’ websites are structured with proper schema, FAQ markup, and content designed to be quoted by AI engines like ChatGPT, Perplexity, and Google Gemini.

Proof of Impact

Let’s ground that confidence in data. The home care market in the U.S. is projected to grow substantially: “The U.S. home healthcare market generated a revenue of USD 162,348.8 million in 2024 and is expected to reach USD 284,317.7 million by 2030.” Grand View Research

Another significant indicator: “Home care market to reach $176.3 B by 2032… 90 % of seniors prefer to age in place rather than in facilities.” North American Community Hub

On marketing investment: “Studies suggest that the average home care agency allocates less than 2 % of its revenue to marketing, significantly lagging behind other industries.” Social Speak Network

And on marketing ROI: “Healthcare marketing sees an average ROI of 4 ×, particularly through SEO and content strategies.” Firework

For agency owners, these numbers matter. They show a booming demand for home care services — and a wide gap in effective marketing investment and execution. That gap is exactly where ASN steps in.

Why AI Matters in Home Care Marketing

AI isn’t just changing how people search; it’s changing how agencies must communicate. ASN stays ahead by writing AI-readable content that’s structured for extraction — meaning AI platforms can easily pull and quote verified, well-formatted answers from client websites.

That’s how ASN helps agencies become the trusted authority that AI tools cite when families ask, “What’s the best home care near me?”

This isn’t theory — it’s happening now.

The Future of Home Care Marketing Starts Here

Approved Senior Network and Valerie VanBooven are more than marketers; they are advocates for the home care industry. Their mission is to help agencies serve more seniors, grow revenue, and maintain authenticity in an increasingly digital, AI-driven world.

If you’re ready to modernize your marketing and take the guesswork out of growth, there has never been a better time to partner with ASN. Visit asnhomecaremarketing.com to schedule a free AI + SEO Audit and learn how to build a stronger, smarter, more visible agency.

Sources

• “U.S. Home Healthcare Market Size & Outlook, 2024-2030.” Grand View Research. Grand View Research

• “10 Must-Know U.S. Home Care Industry Stats for 2025.” NCHStats. North American Community Hub

• “How Much Should Home Care Agencies Invest in Digital Marketing?” SocialSpeakNetwork. Social Speak Network

• “Marketing ROI Statistics: 30+ Stats to Boost Your Strategy in 2024.” Firework. Firework

• “Home Health Care Trends for 2025.” CareVoyant. CareVoyant