Purpose: Strengthening the communities that care for our seniors, families, and animals
Approved Senior Network exists to support those who support others. That mission extends beyond AI, SEO, sales training, and digital infrastructure for home care agencies. It shows up in the causes we choose to champion.
In 2025, our charitable giving focused on four areas: community support, animal welfare, rescue and rehabilitation, and Alzheimer’s advocacy.
New Town Men’s Club, St. Charles, Missouri
Community Support as a First Line of Care
ASN proudly sponsors a hole each year at the New Town Men’s Club annual golf tournament. But the sponsorship is not about golf. It is about strengthening a grassroots network that delivers direct assistance to neighbors in need.
Impact Frame
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Helps individuals and families facing hardship
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Supports local projects that improve quality of life
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Builds the health and stability that seniors rely on
Community wellbeing is upstream from senior wellbeing. Supporting this club strengthens the ecosystem that ultimately supports home care.
Five Acres Animal Shelter, St. Charles, Missouri
Every Pet Safe, Sound, and Homeward Bound
With a save rate above 98 percent, Five Acres Animal Shelter is one of Missouri’s true no-kill success stories. Their mission is to end pet homelessness, advocate for animal welfare, and promote responsible ownership.
Impact Frame
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Rescues, rehabilitates, and rehomes animals
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Provides ongoing care for pets with medical needs
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Offers education that reduces future neglect
Caring for animals reflects the same compassion that drives the home care industry. ASN invests here because empathy should scale across species.
Eddie’s Ranch, Marlboro, Massachusetts
A Rescue Story That Became a Mission
Eddie’s Ranch is a 501(c)(3) nonprofit born from one unforgettable rescue that led to a sanctuary for many. Every dollar donated goes directly to animal care and rehabilitation.
Impact Frame
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Sanctuary for long-term and special-needs rescues
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Rehabilitation for animals transitioning to new homes
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A culture of advocacy grounded in compassion
ASN’s support extends across state lines because meaningful rescue work transcends geography.
Team Aviva In-Home Care — 2025 Walk to End Alzheimer’s, San Francisco
Advocacy for Families Facing Dementia
This year, ASN supported Team Aviva In-Home Care in the 2025 Walk to End Alzheimer’s in San Francisco. For an industry rooted in serving seniors, this partnership represents something deeper than participation. It reflects a commitment to the millions of families navigating Alzheimer’s disease every day.
Why This Matters
Alzheimer’s is one of the leading reasons families seek home care. Agencies on the front lines see the emotional, physical, and financial toll dementia takes on caregivers. Supporting the Walk to End Alzheimer’s means contributing to research, support programs, and community education that directly benefit the people we serve.
Impact Frame
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Raises national awareness about Alzheimer’s
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Supports research for better treatments and future cures
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Builds community for families caring for loved ones at home
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Aligns directly with the mission of compassionate home care
Team Aviva’s involvement underscores an essential truth: dementia advocacy is not optional for our industry. It is part of our responsibility.
Why We Give: The Care Continuum
Home care agencies operate at the intersection of vulnerability and support. Community health, family resilience, animal welfare, and dementia advocacy all shape the world our seniors live in.
Our charitable partnerships reflect the heart of our organization. We give because care is bigger than business. When we invest in compassion, we strengthen the entire continuum that surrounds every senior, every caregiver, and every family we serve.
Valerie VanBooven RN, BSN founded the company after years of working in many different roles from ICU Nurse to Discharge Planner, Home Care, Care Management and more. She wrote her first book in 2003, called “Aging Answers”. After that came “The Senior Solution” in 2009.
Valerie and her staff grew as more home care agencies and senior service businesses realized the undeniable value of being found online.
- How Approved Senior Network Gives Back: A Year of Community Support, Rescue Work, and Advocacy for Alzheimer’s Care - December 8, 2025
- How AI and SEO Are Changing Home Care Marketing and Why Your Authority Matters More Than Ever - December 8, 2025
- Honoring Home, Heart, and Humanity: A November Message for National Care at Home Month - November 19, 2025
