Dear Home Care Leaders and Marketers,
Search is changing—fast.
And we want to share exactly how we’re adapting our SEO strategy to stay ahead of the curve.
Backlinks and keywords? Still important. But today’s search landscape includes AI-driven platforms like Google’s AI Overviews, ChatGPT, and Perplexity—tools that answer questions before users ever click a link (if they even do).
This isn’t a small shift. It’s a major turning point in how your agency is discovered online.
Enter LLM SEO (a.k.a. SEO for Large Language Models)
At ASN, we’re not abandoning traditional SEO—we’re evolving it.
LLMs (Large Language Models) don’t just scan for keywords. They understand context. They look for clear, in-depth explanations and well-structured content. They surface content that feels definitive—not duplicated.
So what does that mean for your home care agency?
It means we’re building content that:
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Explains services clearly and thoroughly
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Uses structured headings and schema markup
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Answers real client questions, naturally
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Is designed to be cited and surfaced by AI systems
Why It Matters Now
AI search is already reshaping traffic patterns. For example:
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Some brands report new business coming from ChatGPT mentions
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Google’s AI Overviews can reduce clicks by up to 34% if you’re not in the featured answer
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Platforms like Perplexity and Copilot are driving real sign-ups—not just views
We’re seeing it happen across the web—and in healthcare, it’s happening too. If your content isn’t being surfaced, it’s being skipped.
What We’re Doing at ASN
Here’s how we’re optimizing your SEO for both humans and AI models:
1. Clarity Over Keyword Stuffing
AI doesn’t reward bloated content. We focus on clear, original, deeply helpful answers to common and complex care questions.
2. Structured for Search Engines & Models
We use proper heading hierarchies (H1 > H2 > H3), add schema markup (like FAQPage, TechArticle), and create pages that are both human-friendly and model-readable.
3. Creating Concept Authority
We aim to own the topic—like “dementia care in Houston” or “hospital to home transitions in Attleboro.” When AI models need a source, we want your agency’s content to be the answer.
4. Publishing & Refreshing Regularly
Stale content falls out of AI indexes fast. We’re refreshing pages, fixing broken links, and updating sitemaps to make sure your information is always accurate and retrievable.
5. Tracking New Signals
We monitor referrer traffic from ChatGPT, Perplexity, and Bard, and watch for citations and mentions across social and forums. It’s not always obvious—but these breadcrumbs tell us where AI is finding (or skipping) your content.
What It Means for You
✅ More visibility where your clients are searching
✅ A stronger chance of being cited in AI-generated answers
✅ A long-term competitive edge as AI-driven discovery grows
Whether you’re a current client or just keeping an eye on the future—know this:
We’re building your online presence not just for today’s Google… but for tomorrow’s AI.
Let us know if you’d like to talk more about how your specific content is being adapted. We’re always happy to walk you through what’s changing—and how you can stay visible.
To the future,
Valerie & The Team at Approved Senior Network®
Valerie VanBooven RN, BSN founded the company after years of working in many different roles from ICU Nurse to Discharge Planner, Home Care, Care Management and more. She wrote her first book in 2003, called “Aging Answers”. After that came “The Senior Solution” in 2009.
Valerie and her staff grew as more home care agencies and senior service businesses realized the undeniable value of being found online.
