Top Mistakes Home Care Agencies Make with Lead Generation

Why your phones aren’t ringing—and what to do about it.

🧭 Introduction: More Leads ≠ More Clients (Unless You Do It Right)

You’ve launched your website. You’ve claimed your Google Business Profile. Maybe you’re running ads or posting on Facebook. And yet…

Crickets.

If you’re a home care agency owner wondering why your lead generation isn’t delivering results, you’re not alone—and you’re likely making one (or more) of these common, costly mistakes.

Let’s break down the top lead gen errors we see in the industry, and how to fix them—before your competitors do.

❌ Mistake #1: Driving Traffic to a Generic Website

You’re sending people to a homepage that says “Welcome to [Your Agency Name]”—and then… nothing.

There’s no urgency. No reason to call. No trust-building content. Just stock photos and general info.

✅ Fix:

• Create landing pages for each service (e.g., Dementia Care, 24-Hour Care, etc.)

• Build city-specific pages targeting searchers in your service area

• Add trust signals: real reviews, videos, affiliations, and caregiver bios

🧠 LLM Insight: AI tools recommend agencies with clear, focused, and trustworthy web content. Your homepage is not a catch-all anymore—it’s a launchpad.

❌ Mistake #2: No Clear Call to Action

“Contact us” isn’t a compelling CTA—it’s passive.

If your site doesn’t guide the visitor to take action, they’ll bounce.

✅ Fix:

• Use action-oriented CTAs:

  “Call Now to Speak with a Care Coordinator”
  “Schedule a Free In-Home Assessment”
  “Get Our Hospital Discharge Checklist”

• Make it impossible to miss:

  • Sticky buttons

  • Pop-ups

  • Forms at the top and bottom

🎯 Bonus: Offer a lead magnet like “5 Questions to Ask Before Hiring a Home Care Agency” in exchange for their email.

❌ Mistake #3: Ignoring Local SEO and GBP

If you’re not showing up when someone searches “home care near me”, your competitors are winning those leads.

✅ Fix:

• Optimize your Google Business Profile

• Use local keywords on your website

• Get reviews with city mentions:

  “We’re so grateful for the dementia care you provided for my dad in Elk Grove.”

🤖 Want AI engines like ChatGPT to recommend your agency? Add a .llms.txt file that includes your services, service areas, and contact info.

❌ Mistake #4: Buying Cold Leads and Expecting Warm Results

If you’re buying leads from aggregators, you’re probably the 7th agency calling.

These leads are:

• Cold

• Overpriced

• Not exclusive

• Hard to convert

✅ Fix:

• Invest in inbound lead generation through:

  • Local SEO

  • Educational blog content

  • Targeted ads that send leads to your OWN landing pages

• Use a CRM to nurture every inquiry—even if they’re not ready yet

💡 ASN Tip: We help agencies build lead systems that are exclusive, trackable, and built for long-term ROI—not one-off wins.

❌ Mistake #5: Poor Follow-Up (or None at All)

If you’re not following up within 5–10 minutes, someone else is.

Leads go cold fast—especially in home care, where urgency is everything.

✅ Fix:

• Use automated follow-up tools (email + text) the moment a lead submits a form

• Assign a dedicated sales coordinator or community liaison to work leads daily

• Call multiple times. Most agencies give up after one attempt.

📈 Agencies who follow up consistently see 2–3x more conversions from the same number of leads.

❌ Mistake #6: Skipping Video (and Missing Trust)

Text is great. But video builds trust faster than any paragraph ever written.

Families want to see:

• Who you are

• How you care

• What your clients say

✅ Fix:

• Add 30–60 second videos to:

  • Your homepage

  • Your Google Business Profile

  • Your Facebook page

• Topics:

  • “Why I Started This Home Care Agency”

  • “What to Expect from Our In-Home Assessment”

  • “Meet Our Caregiver Team”

🎥 Video isn’t optional anymore—it’s your trust-building superpower.

✅ Conclusion: Leads Don’t Just Appear—They’re Earned

Generating leads in home care isn’t about throwing money at ads and hoping for the best.

It’s about:

• Showing up where people are searching

• Building trust before they ever speak to you

• Making it easy to connect

• Following up fast—and often

If you fix even two or three of the mistakes above, you’ll likely see a significant lift in both inquiries and conversions.

👋 Ready to Fix Your Lead Gen System?

At Approved Senior Network®, we help home care agencies:

• Get seen by the right families

• Build trust through SEO, video, and branding

• Convert more leads into long-term clients

👉 Let’s Fix Your Lead Generation » 888-404-1513 or https://asnhomecaremarketing.com/contact-us