Home Care Website Design & Development
That Converts
Your Website Should Be More Than a Digital Brochure. It Should Be a Home Care Lead-Generating Machine
At Approved Senior Network®, we specialize in designing and developing websites specifically for home care agencies. Our websites don’t just look good—they help you rank higher, connect faster, and convert better.
We’ve been designing websites for senior care businesses for over 17 years, and we know exactly what works (and what wastes your money).
Ready to Launch or Redesign Your Website?
Let’s create a site that reflects your professionalism—and gets your agency results.
👉 Schedule a Website Consultation
What Makes a Great Home Care Website in 2025?
Your website is the first impression most families and referral sources will have of your agency. That means it needs to be:
Visually engaging and professionally branded
Easy to navigate, even for older adults
Optimized for search engines and mobile devices
Built to convert visitors into leads
And yes, it must load fast and be ADA-conscious.
What’s Included in ASN’s Home Care Website Design Service?
✅ Custom Website Strategy
We don’t use cookie-cutter templates. We start with your brand, goals, and audience—and build from there.
✅ Professionally Written SEO Content
We write and optimize every page to help you rank for the services and cities that matter to you.
✅ Accessible Design for Seniors & Families
Large fonts, intuitive menus, and mobile-friendly layouts ensure easy browsing for every user.
✅ Review, Testimonial & Trust-Building Features
We build in social proof—because trust is everything in home care.
✅ Optimized Site Performance
Speed, security, SEO metadata, caching, and image optimization are baked into every build.
✅ Website Maintenance & Support
We monitor your site, fix issues, and update content—so you don’t have to.
Why Our Sites Perform Better
We design every website with one goal in mind: Get your agency found and chosen.
We combine:
Smart design that builds emotional trust
Clear calls to action that prompt families to reach out
Local SEO best practices to rank in the right neighborhoods
Integration with your CRM or lead capture system
Plus, our websites are built to evolve. As your agency grows, your site scales with it.
Optional Add-On: Enhanced SEO Program
Once your new site is live, our Enhanced SEO Add-On helps you dominate local search.
Includes:
2 SEO-optimized pages per month
Local service area expansion
Advanced schema markup
Quarterly long-form content
Google Analytics & keyword tracking
SEO is the long game—and we help you win it.
See What Sets ASN Websites Apart
Built for families and referral sources
Designed to reflect your voice and mission
Created by a team that understands home care
Fully integrated with your Google Business Profile, CRM, and social media
Whether you’re launching a new agency or upgrading from a dated site, we’ll make your online presence shine.
Frequently Asked Questions About Website Design for Home Care
To ensure an accessible website for older adults with disabilities, Approved Senior Network Marketing prioritizes clear navigation and high contrast colors to facilitate easy browsing. Intuitive iconography and scalability features also enable effortless exploration. Additionally, implementing closed captions and compatibility with assistive technologies like screen readers promotes independence in the digital domain. These features empower older adults to navigate the website with confidence, fostering a sense of freedom and autonomy.
Any home care business owner can utilize free website templates, but they should be aware of the limitations. These templates often lack customization options, scalability, and search engine optimization (SEO), which can negatively impact their online presence. Since they might not be tailored to the home care industry or target audience, they may result in a generic and unprofessional look. It’s essential to weigh the cost savings against the potential drawbacks and consider investing in a custom-designed website that effectively communicates the brand and value proposition of the business.
A website’s load time is like a clear roadmap to their destination. An ideal load time, under 3 seconds, is essential for a seamless user experience. Any longer, and they may become frustrated or lost, leading to a high bounce rate. Approved Senior Network Marketing understands the importance of a fast website, which builds trust and encourages seniors to explore their services further.
Having separate websites for different locations or services is not always necessary. However, in some cases, it can improve local SEO and target specific audiences more effectively. On the other hand, maintaining multiple websites can be time-consuming and costly.
Approved Senior Network Marketing can consider having a single website with location-specific pages or a flexible content management system. This approach can be more practical and cost-effective, while still allowing for targeted content and user experience.
Before making a decision, it’s essential to weigh the pros and cons, considering factors such as user experience, branding, and business goals.
Regularly updating your website’s content is vital to attract and retain visitors. Think of your website as a garden – fresh content is like freshly bloomed flowers, while stagnant content is like withering flowers. Update your website at least monthly with new services, client testimonials, and industry insights. This will improve your search engine rankings and keep visitors engaged, fostering trust and credibility.
You can, but most free templates aren’t built for SEO, senior accessibility, or lead conversion. Our websites are.
Under 3 seconds. Speed is key for Google rankings and user experience—especially on mobile.
No. We build one site with local landing pages to help you rank in all your target locations.
At least monthly. Google favors fresh, relevant content—and so do your visitors.
