Legal

Privacy Policy

Effective August 1, 2026 · Last updated August 1, 2026

My Senior Service LLC, doing business as Approved Senior Network® ("Approved Senior Network," "ASN," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you interact with our websites, online properties, communications, marketing services, directories, publications, forms, and other services.

1. Websites and Services Covered by This Policy

This Privacy Policy applies to personal information collected through or in connection with:

ApprovedSeniorNetwork.com
ASNHomeCareMarketing.com
CareAcrossAmerica.info
HomeCareMarketingNews.com
Related landing pages, microsites, directories, client profile pages, location pages, service pages, blogs, podcasts, videos, webinars, downloadable resources, newsletters, forms, and online campaigns operated by ASN
Email, telephone, text message, video meeting, chat, and other communications with ASN
Marketing, consulting, training, website, advertising, customer relationship management, lead-generation, content, and related services provided by ASN
Social media accounts and other online properties controlled by ASN that link to this Privacy Policy

Collectively, these are referred to in this Privacy Policy as the "Services."

This Privacy Policy applies to website visitors, consumers seeking senior care information, family caregivers, senior care professionals, home care agencies, clients, prospective clients, podcast guests, referral partners, vendors, job applicants, and other people who interact with the Services.

Some pages, websites, forms, campaigns, or services may be operated for an ASN client. Additional privacy notices or disclosures may appear on those properties. When another notice applies to a particular interaction, that notice should be read together with this Privacy Policy.

2. About Approved Senior Network

My Senior Service LLC, DBA Approved Senior Network, provides marketing, education, publishing, media, consulting, sales training, technology, and lead-generation services primarily for home care agencies and other senior care organizations.

ASN is not itself a home care agency, healthcare provider, residential care community, or emergency response service. Unless expressly stated otherwise, ASN does not directly provide personal care, medical care, home health services, placement services, or hands-on caregiving.

Through certain websites and online properties, ASN may help consumers learn about senior care options or contact a specific senior care provider. When a consumer submits a request for information for a selected agency, ASN may transmit the information to that selected agency so it can respond to the request.

3. Agreement to This Privacy Policy

By accessing or using the Services, submitting information to us, subscribing to communications, downloading a resource, or otherwise interacting with us, you acknowledge the practices described in this Privacy Policy.

Where applicable law requires consent for a particular activity, we will request consent before conducting that activity. You may withdraw consent where permitted by law, although withdrawal will not affect processing that occurred before consent was withdrawn.

Do not use the Services or provide personal information to us if you do not agree with this Privacy Policy.

4. Information We Collect

The information we collect depends on how you interact with ASN and the Services. We may collect information directly from you, automatically through technology, from ASN clients and other third parties, and through inferences based on the information available to us.

A. Information You Provide Directly

You may provide personal information when you:

Complete a website form
Request information about home care or senior care
Select or contact a senior care agency
Download a guide, checklist, report, or other resource
Subscribe to a newsletter or email series
Register for a webinar, training, meeting, or event
Purchase or inquire about ASN products or services
Become an ASN client
Participate in a podcast, video, interview, survey, or testimonial
Contact us by telephone, email, text, chat, social media, or another communication method
Apply for a position or contractor opportunity
Submit information through a client website, landing page, or campaign operated by ASN

Information you provide may include:

First and last name
Email address
Telephone number
Mailing or business address
City, state, ZIP code, or service area
Company or organization name
Job title and professional role
Website address
Communication preferences
Information about services you are interested in
Information contained in messages, emails, form submissions, chats, or recorded communications
Billing and transaction information
Event, training, or appointment information
Podcast, interview, biography, photograph, audio, video, or testimonial information
Marketing goals, business information, sales information, and campaign details
Information submitted in connection with a support request
Information contained in a job application, résumé, or professional profile

B. Senior Care and Care-Request Information

A consumer or family member may voluntarily provide information about the person who may need care. This information may include:

The consumer's relationship to the person needing care
General age range
General location
Type of care being considered
Desired start date or urgency
Scheduling preferences
Mobility or supervision needs
Memory-related concerns
Assistance needed with daily activities
Hospital-to-home or discharge-planning needs
Veteran status or interest in veterans' benefits
Preferred payment method or general funding information
Other information included in a message or request

Please provide only the information reasonably needed for the selected agency to understand and respond to the request. Do not submit medical records, Social Security numbers, financial account credentials, insurance identification numbers, or detailed clinical information through a general website form unless the form specifically requests that information and provides appropriate security instructions.

Care-request information submitted for a selected senior care agency may be sent to that selected agency. It is not distributed to multiple agencies merely because a request was submitted through an ASN property.

Once information has been transmitted to the selected agency, that agency's privacy policy and information practices may also apply.

C. Client and Business Information

When an agency, company, or professional works with ASN, we may collect:

Business contact information
Contracts, account information, and service selections
Marketing, advertising, sales, website, and campaign information
Information about office locations, employees, service areas, services, and business operations
Customer relationship management information
Lead and inquiry information processed for the client
Website content, images, videos, logos, testimonials, and brand materials
Analytics, call, form, campaign, and advertising performance information
Login, technical, integration, and account-administration information
Billing, payment, and transaction records
Support communications and meeting notes

When ASN processes personal information on behalf of a client, ASN may act as a service provider, contractor, or processor, while the client determines why and how the information is used. Requests concerning information controlled by an ASN client may need to be directed to that client.

D. Information Collected Automatically

When you access or use the Services, we and our technology providers may automatically collect information such as:

Internet Protocol address
Approximate location derived from an IP address
Browser type and version
Device type
Operating system
Screen resolution
Language settings
Referring and exit pages
Date and time of access
Pages viewed
Links or buttons selected
Search terms
Time spent on a page
Form interactions
Video, podcast, or media engagement
Email opens and link clicks
Advertising identifiers
Cookie identifiers
Session information
General interaction and navigation information
Information about errors, performance, fraud, or security events

We may associate automatically collected information with other information we maintain when permitted by law.

E. Information from Other Sources

We may receive information from:

ASN clients
A senior care agency selected by a consumer
Referral partners
Advertising platforms
Analytics providers
Social media platforms
Publicly accessible websites and directories
Data enrichment and business information providers
Event, webinar, or scheduling platforms
Email, telephone, texting, and communications providers
Customer relationship management systems
Payment processors
Contractors and service providers
Professional organizations
Individuals who refer or introduce you to ASN
Other people acting on your behalf

We may combine information obtained from these sources with information collected through the Services.

F. Inferences

We may derive reasonable inferences from the information we collect. For example, we may infer:

Your approximate location from your IP address
Your likely business interests from pages you visit
The ASN services that may be relevant to your company
The senior care topic or service that may be relevant to your inquiry
Whether an advertising or email campaign was effective

We do not use care-request information to make automated decisions that produce legal or similarly significant effects concerning consumers.

5. How We Use Personal Information

We may use personal information to:

Provide and Operate the Services

Operate, maintain, secure, and improve our websites and online properties
Respond to questions and requests
Provide marketing, consulting, training, technology, media, advertising, website, content, and related services
Deliver downloadable resources, newsletters, webinars, podcasts, and educational materials
Administer client accounts
Process purchases and payments
Provide customer service and technical support
Schedule meetings, interviews, and training sessions
Maintain directories and client profile pages

Connect Consumers with Their Selected Agency

Send an inquiry to the senior care agency selected by the consumer
Allow the selected agency to respond to the consumer's request
Confirm that the inquiry was received
Measure the performance of the applicable website, form, directory listing, or campaign
Help resolve delivery or communication issues

ASN does not send a submitted care inquiry to multiple agencies when the consumer selected one particular agency.

Communicate with You

Respond by telephone, email, text message, chat, or another communication method
Send requested information
Provide account, transaction, appointment, or service notices
Send administrative and security communications
Follow up regarding an inquiry
Request feedback
Communicate about events, training, interviews, or client services

Marketing and Advertising

Send newsletters and promotional communications
Recommend ASN services, resources, or content
Advertise ASN products and services
Promote participating ASN clients
Create audiences for advertising campaigns
Measure advertising performance
Conduct targeted or interest-based advertising where permitted
Retarget website visitors on third-party websites or platforms
Personalize marketing based on interests or prior interactions

You may unsubscribe from marketing emails by using the unsubscribe link included in the message. You may opt out of marketing text messages by replying STOP. Transactional, account, or service-related communications may continue where appropriate.

Analytics and Improvement

Understand how visitors use the Services
Evaluate website, content, advertising, email, call, and campaign performance
Conduct research
Develop new services and features
Troubleshoot problems
Test website functionality
Improve user experience
Create aggregated or de-identified reporting

Security, Compliance, and Business Operations

Prevent fraud, misuse, and unauthorized activity
Protect our websites, systems, clients, users, and business
Enforce agreements and policies
Maintain records
Conduct audits
Resolve disputes
Establish, exercise, or defend legal claims
Comply with legal, regulatory, tax, and accounting obligations
Complete a merger, acquisition, financing, restructuring, sale, or similar business transaction

6. Telephone Calls and Text Messages

When you provide a telephone number, you authorize ASN to contact you regarding your request, account, services, scheduled communications, or other interactions with us.

When you submit a request involving a selected senior care agency, you also authorize ASN to transmit your contact information to that selected agency so the agency can respond.

Depending on the disclosure displayed with a particular form, communications may include telephone calls or text messages made using automated technology. Consent to receive promotional calls or texts is not a condition of purchasing ASN services unless expressly stated otherwise.

Message and data rates may apply. Message frequency may vary. Reply STOP to opt out of text messages and HELP for assistance.

Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes. This limitation does not prevent ASN from:

Sending information to the senior care agency you specifically selected
Using vendors that help deliver messages or operate the Services
Disclosing information when required by law
Processing information as otherwise described in this Privacy Policy

7. Recorded Communications

Telephone calls, video meetings, webinars, interviews, and other communications may be recorded, transcribed, summarized, or monitored for:

Quality assurance
Training
Documentation
Client service
Content production
Security
Dispute resolution
Compliance

When required, we will provide notice or request consent before recording. Do not participate in a recorded communication if you do not consent to the recording.

Podcast and media guests may be asked to sign or accept a separate release governing the publication and reuse of their name, likeness, voice, biography, statements, audio, or video.

8. Cookies and Similar Technologies

ASN and our technology providers may use cookies, pixels, web beacons, tags, local storage, session replay technology, software development kits, and similar technologies.

These technologies may be used to:

Keep websites functioning
Remember preferences
Understand website traffic
Measure content engagement
Determine whether forms work correctly
Analyze advertising and campaign performance
Prevent fraud or security incidents
Remember privacy selections
Personalize content
Deliver or measure targeted advertising

Categories of Cookies

Essential cookies support website functions, security, forms, load balancing, and privacy preferences.

Functional cookies remember selections and provide enhanced website features.

Analytics cookies help us understand website use, traffic, errors, and performance.

Advertising cookies may be used to deliver, personalize, limit, and measure advertising across websites or platforms.

Managing Cookies

You may be able to control cookies through:

Your browser settings
A cookie or privacy-preference tool displayed on an ASN property
Advertising platform settings
Industry opt-out tools
A legally recognized universal opt-out mechanism

Disabling cookies may affect website functionality.

Cookie settings are typically specific to the browser and device being used. You may need to renew your choices after changing devices, using another browser, or deleting cookies.

9. Analytics and Advertising Providers

Depending on the website and campaign, we may use providers such as:

Google Analytics
Google Ads
Google Tag Manager
Microsoft Advertising
Meta advertising technologies
LinkedIn advertising technologies
Email marketing platforms
Call-tracking and call-analytics providers
Customer relationship management platforms
Website hosting and performance providers
Video and podcast hosting services
Conversion tracking and analytics vendors

These providers may collect identifiers, device information, internet activity, approximate location, and interaction information.

Their use of information may be governed by their own privacy policies. The specific vendors used may differ among ASN websites, client websites, campaigns, and services.

10. Global Privacy Control and Universal Opt-Out Signals

Where applicable law requires us to recognize a browser-based opt-out preference signal, such as Global Privacy Control, we will process a qualifying signal as an opt-out request for the browser or device through which the signal is sent.

Because these signals are generally associated with a particular browser or device, you may need to enable the signal separately on each browser or device you use.

11. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

A. The Senior Care Agency You Selected

When you request information from a particular senior care agency, we may send your submitted information to that selected agency.

ASN does not distribute that request to multiple unrelated agencies when you selected one agency.

The selected agency may contact you directly and will process the information under its own privacy practices.

B. ASN Clients

We may provide ASN clients with inquiries, leads, call information, campaign reporting, analytics, form submissions, or other information generated in connection with services ASN provides for that client.

C. Service Providers and Contractors

We may disclose information to companies that support our operations, including:

Website hosting providers
Cloud storage providers
Customer relationship management providers
Email and text messaging providers
Telephone and call-tracking providers
Analytics providers
Advertising and marketing vendors
Payment processors
Scheduling and webinar platforms
Podcast and video platforms
Security and fraud-prevention providers
Technical support providers
Professional consultants
Freelancers and contractors working under appropriate obligations

These parties are authorized to process information for the purposes for which they were engaged.

D. Advertising and Analytics Partners

We may allow advertising and analytics providers to collect information through cookies and similar technologies.

Under certain state privacy laws, some online advertising activity may be considered "sharing," "targeted advertising," or a "sale," even when no money is exchanged for personal information.

ASN does not sell consumers' directly submitted contact information for money. However, website identifiers, device information, or internet activity may be processed by advertising partners in a manner that is legally defined as sharing or targeted advertising.

Eligible consumers may opt out as described in the Your Privacy Rights section.

E. Professional Advisors

We may disclose information to attorneys, accountants, auditors, insurers, consultants, and other professional advisors when reasonably necessary.

F. Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with a law, regulation, subpoena, court order, or legal process
Respond to a lawful government request
Protect the rights, safety, property, or security of ASN or another person
Investigate fraud, misuse, or unlawful activity
Enforce an agreement or policy
Establish, exercise, or defend a legal claim
Respond to an emergency involving a risk of death or serious physical harm

G. Business Transactions

Personal information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

We may disclose information when you direct us to do so, request a particular interaction, or provide consent.

ASN does not sell directly submitted consumer names, telephone numbers, email addresses, or care-request details to data brokers or unrelated companies for money.

ASN may use advertising and analytics technologies that involve disclosure of online identifiers, device information, or internet activity to advertising or analytics providers. Depending on the state in which you reside, those activities may be legally characterized as:

A sale of personal information
Sharing for cross-context behavioral advertising
Targeted advertising

Where applicable, you may opt out of these activities by:

Using the privacy-preference tool available on the applicable website
Enabling a legally recognized universal opt-out mechanism
Contacting us as described below

We do not knowingly sell or share the personal information of children under 16 for targeted advertising.

13. De-Identified and Aggregated Information

We may create information that has been aggregated or de-identified so it cannot reasonably be linked to a particular person.

We may use de-identified or aggregated information for:

Analytics
Research
Benchmarking
Service improvement
Industry reporting
Marketing performance reporting
Business planning
Other lawful purposes

When required by law, we will maintain de-identified information in de-identified form and will not attempt to re-identify it except to test whether our de-identification methods are effective.

The Services may include links, buttons, widgets, embedded media, plug-ins, or other features provided by social media platforms and third parties.

These features may allow a third party to collect information about your device, browser, and interaction with the Services. Information you post publicly through a social platform may be visible to ASN, the platform, and the public.

Your interactions with third-party platforms are governed by the privacy policies of those third parties.

15. Links to Third-Party Websites

The Services may link to:

Senior care agency websites
Government benefit information
Professional organizations
Social media platforms
Podcast and video platforms
Client websites
Advertiser websites
Other third-party resources

ASN does not control and is not responsible for the privacy, security, accuracy, availability, or information practices of third-party websites.

Review the privacy policy of a third-party website before providing personal information.

Some consumer inquiries may contain general information about care needs, health conditions, memory loss, mobility, hospitalization, or daily living assistance.

ASN is a marketing and technology services company and is not automatically subject to the Health Insurance Portability and Accountability Act merely because a consumer submits health-related information through a general inquiry form.

In some circumstances, ASN may provide services to an organization that is subject to healthcare privacy requirements and may process information under a separate agreement with that organization.

Do not use a general ASN website form to send detailed medical records or highly sensitive clinical information. Contact the selected care provider directly if secure transmission of medical information is required.

The Services are not intended for medical emergencies. Call 911 or the appropriate local emergency number if someone is experiencing an emergency.

17. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information under our control.

These safeguards may include:

Access controls
Password protections
Encryption where appropriate
Secure hosting
Vendor management
Staff and contractor confidentiality obligations
System monitoring
Backup and recovery procedures
Security updates
Data minimization practices

No website, database, network, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

Use secure communication methods when submitting confidential or highly sensitive information.

18. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide the Services
Maintain client and business relationships
Complete the purpose for which the information was collected
Comply with contractual, legal, tax, accounting, and regulatory obligations
Maintain appropriate business and transaction records
Resolve disputes
Prevent fraud or abuse
Enforce agreements
Establish, exercise, or defend legal claims

Retention periods vary based on the nature of the information, the reason it was collected, legal requirements, client instructions, and operational needs.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

Backup and archival copies may remain for a limited period before being overwritten or deleted.

19. Your Communication Choices

Marketing Emails

Use the unsubscribe link included in a marketing email to stop receiving promotional email communications.

Unsubscribing from marketing messages does not prevent us from sending account, transactional, legal, security, appointment, or service-related communications.

Text Messages

Reply STOP to opt out of text messages. You may receive a confirmation message.

Telephone Calls

You may ask not to receive marketing calls from ASN. This request will not necessarily prevent calls needed to respond to an active request, administer an account, or provide contracted services.

Cookies and Advertising

Use the methods described in the Cookies and Similar Technologies and Your Privacy Rights sections.

20. Your Privacy Rights

Depending on your state or country of residence and whether the applicable law covers ASN and the relevant processing activity, you may have the right to:

Confirm whether we process your personal information
Access personal information we maintain about you
Obtain a copy of certain personal information
Correct inaccurate personal information
Delete certain personal information
Request portability of certain personal information
Opt out of the sale of personal information
Opt out of sharing for cross-context behavioral advertising
Opt out of targeted advertising
Opt out of certain profiling activities
Limit certain uses or disclosures of sensitive personal information
Withdraw consent
Appeal the denial of a privacy request
Receive equal service and not be unlawfully discriminated against for exercising a privacy right

These rights are subject to applicable limitations, exceptions, verification requirements, and eligibility thresholds.

Submitting a Privacy Request

You may submit a request by contacting:

My Senior Service LLC DBA Approved Senior Network® Email: support@asnsupport.com Telephone: 888-404-1513 Mail: 3605 Broad Street, Saint Charles, MO 63301

Please use the subject line Privacy Request when submitting a request by email.

Your request should include:

Your name
Your email address or telephone number
Your state or country of residence
The right you wish to exercise
The ASN website or service involved
Enough information for us to locate the relevant record

Do not send a copy of a government identification document unless we specifically request it and provide secure instructions.

Verification

We may need to verify your identity before completing a request. Verification may involve confirming information associated with your prior interactions with us.

We will use information collected for verification only as reasonably necessary to process the request, prevent fraud, and maintain a record of compliance.

Authorized Agents

Where permitted, you may authorize another person to submit a privacy request for you. We may require:

Proof of the agent's authority
Written permission signed by you
Verification of your identity
Direct confirmation that you authorized the request

Appeals

Residents of states that provide an appeal right may appeal our denial of a request by contacting us at support@asnsupport.com with the subject line Privacy Request Appeal.

Nondiscrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

We may be unable to provide a service when the information at issue is reasonably necessary to provide that service.

21. California Privacy Notice

This section supplements the remainder of this Privacy Policy for California residents to the extent the California Consumer Privacy Act, as amended, applies to ASN's processing.

Depending on your interaction with ASN, we may collect the following categories of personal information:

Identifiers
Customer-record information
Commercial information
Internet or other electronic network activity
Geolocation information
Audio, electronic, visual, or similar information
Professional or employment-related information
Inferences
Sensitive personal information voluntarily included in a care request

We collect these categories from the sources described in this Privacy Policy and use them for the business and commercial purposes described above.

We may disclose these categories to:

The senior care agency selected by the consumer
ASN clients
Service providers and contractors
Advertising and analytics providers
Professional advisors
Government authorities and legal recipients
Parties involved in a business transaction

ASN does not sell directly submitted consumer contact information for money. Certain online advertising disclosures involving identifiers and internet activity may constitute "sharing" or "selling" as broadly defined under California law.

California residents may submit applicable requests to know, access, correct, delete, or opt out by using the contact information in the Your Privacy Rights section.

Where required, we recognize qualifying Global Privacy Control signals as requests to opt out of sale or sharing for the browser or device sending the signal.

ASN uses sensitive personal information only for purposes reasonably necessary to provide requested services, process inquiries, maintain security, comply with law, and perform other legally permitted activities. ASN does not use sensitive personal information to infer characteristics about consumers for unrelated purposes.

22. Additional Information for Other U.S. States

Residents of states with comprehensive consumer privacy laws may have additional rights concerning access, correction, deletion, portability, targeted advertising, sale, profiling, or consent for sensitive information.

We will process eligible requests in accordance with the law applicable to the requester and the relevant processing activity.

Where required, we will respond within the legally prescribed period and provide instructions for appealing a decision.

23. International Visitors

ASN is based in the United States. If you access the Services from another country, your information may be transferred to, stored in, and processed in the United States and other countries where our providers operate.

Those countries may have privacy laws that differ from the laws in your country.

ASN's websites and services are primarily directed toward users and businesses in the United States. We do not intentionally target consumers in the European Economic Area, United Kingdom, or other foreign jurisdictions unless expressly stated.

Where international privacy law applies, we may process information based on:

Your consent
Performance of a contract
Steps requested before entering a contract
Compliance with legal obligations
Our legitimate interests in operating, protecting, and improving our business
Other lawful grounds

Subject to applicable law, international users may have rights to access, correct, erase, restrict, object to processing, obtain portability, withdraw consent, or complain to a supervisory authority.

24. Children's Privacy

The Services are intended for adults and businesses. They are not directed to children under 13.

We do not knowingly collect personal information online from children under 13. If we learn that we collected personal information from a child under 13 without legally valid authorization, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child submitted personal information may contact us at support@asnsupport.com.

Individuals under 18 should not submit care requests, enter contracts, purchase services, or provide personal information through the Services without the involvement of a parent or legal guardian.

25. Employment and Contractor Information

When you apply for a job or contractor opportunity with ASN, we may collect:

Contact information
Résumé and employment history
Education and qualifications
Professional references
Work samples
Interview information
Compensation expectations
Eligibility and background information where lawful
Information voluntarily provided during the application process

We use this information to evaluate applications, communicate with candidates, administer recruiting, maintain records, and comply with legal obligations.

26. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

Changes to our websites or services
Changes to our business practices
New technologies or vendors
Legal or regulatory developments
Security or operational needs

When we update the policy, we will revise the "Last Updated" date.

If changes materially affect how we use or disclose previously collected personal information, we will provide additional notice when required by law.

Your continued use of the Services after an updated policy becomes effective constitutes acknowledgment of the revised policy, except where additional consent is legally required.

27. Contact Us

Questions, concerns, or requests concerning this Privacy Policy may be directed to:

My Senior Service LLC DBA Approved Senior Network® Attn: Privacy Mailing Address: 3605 Broad Street, Saint Charles, MO 63301 Email: support@asnsupport.com Telephone: 888-404-1513

Websites covered by this Privacy Policy:

ApprovedSeniorNetwork.com
ASNHomeCareMarketing.com
CareAcrossAmerica.info
HomeCareMarketingNews.com