Our History, Our Now, and Our Mission
Meet Approved Senior Network®
Approved Senior Network started as a small publishing company, called LTC Expert Publications, LLC. Valerie VanBooven RN, BSN founded the company after years of working in roles from ICU Nurse to Discharge Planner, Home Care, and Care Management. She wrote her first book in 2003, “Aging Answers,” followed by “The Senior Solution” in 2009.
George Novoson came on board as a partner. George has served as the guiding wisdom behind ASN's business development strategies for over 13 years.
We rode the wave of economic good times and bad, the pandemic, and more. We rebranded, updated, and upgraded our products and service lines while consulting with hundreds of home care agencies across the US and Canada.
Approved Senior Network employs more than 18 full-time and part-time staff, 100% virtual, all residing in the United States. Our headquarters is in St. Charles, Missouri.
We added and enhanced programs spanning online marketing and in-person sales training. Our team grew with the addition of Lisa, Candace, Annette, and more home care marketing experts.
Looking ahead, we're expanding advanced sales and community liaison training, leveraging AI and smart automation to enhance, not replace, human connection, and strengthening SEO, website development, and content strategy so agencies dominate their local markets.
Mission Statement
- •Empowering the senior care industry with unparalleled online marketing solutions.
- •Elevating in-person sales training to new heights, delivering instant impact and results for home care marketing professionals.
- •Exceeding expectations with exceptional customer service, every step of the way.
- •Enlightening and supporting our clients and the broader senior care community on the transformative power of precise online and offline marketing strategies.
At the heart of our commitment, home care and senior care business owners will discover a team passionately dedicated to their success.
Leadership
George Novoson
Co-Owner
George is a business development expert with 40 years of experience and the co-owner of Approved Senior Network®. His expertise ranges from business development to sales and engineering, and George plays a huge role in the success of Approved Senior Network.
Mark Bateman
Director of Web Development
Part of a stellar development team backed by best practices and great project management. We are success-driven and measured by the growth of the business through conversion-based marketing.
Dawn Fiala
Home Care Expert, Sales and Operations
Accomplished and passionate Home Care Marketing and Recruiting Director with 15+ years of experience in building high performing teams, brands and companies within the Home Care industry. Versatile background in driving marketing strategies, KPIs and client acquisition/retention with data driven creativity. Thrives in a fast-paced environment with multiple projects that allow for a “start to finish” role. Engaging, supportive and collaborative in nature with the ability to break big picture vision into smaller obtainable steps.
Home Care Marketing Experts
Annette Ziegler
Lead Sales and Marketing Trainer
Accomplished and passionate home care and senior living marketing expert with over 20 years experience. Driven by my passion for making a meaningful difference in the lives of seniors and individuals in need. I am excited to share my proven methods and insights in home care marketing.