Built for Home Care & Senior Care Agencies
ASNSpark! CRM Business Growth Tool for the Home Care and Senior Care Market
Build your home care agency with clients and caregivers. Capture more leads, nurture relationships, and close more clients, all in one platform instead of duct-taping several tools together.
- The CRM Built for Home Care Marketing
- All-in-One CRM Platform
- Setup & Training Included
- No Long-Term Contracts

Capture
Capture New Home Care Clients
Generate more qualified leads and request appointments with powerful, easy-to-build tools.
- Drag and drop surveys and forms
- Landing pages and lead magnets
- Online appointment scheduling
- Call tracking and inbound phone system
- Connect multiple channels in one place

Nurture
Nurture Leads From Prospects to Customers
Automate follow-up across every channel and turn more prospects into loyal clients.
- Multi-channel follow-up campaigns
- Voicemail drops, SMS and MMS, and email
- Two-way communication on any device
- Smart automation and personalized messaging
- Track engagement and move leads forward

Close
Grow Your Home Care Agency
Get the insights you need to make smarter decisions and scale your agency with confidence.
- Real-time dashboards and performance reports
- Source tracking and return on investment analytics
- Team activity, tasks, and goals
- Funnel tracking and conversion insights
- Everything in one easy-to-use platform

Use ASNSpark! CRM to Grow Your Senior Care Business
Everything you need to run and grow your agency, all in one place. Easy to use, and built around how senior care agencies actually work.
- The CRM Built for Home Care Marketing
- Unlimited users and contacts
- Mobile apps for iOS and Android
- Training and ongoing support included
- No long-term contracts
Setup Includes & Access
- Add unlimited users with logins
- We add your location, logo, phone, and branding
- Import or upload your existing contacts
- Up to 5,000 contacts included
- Desktop plus mobile apps
- Local tracked and recorded phone number (fees may apply)
- Drag and drop email builder
- Texting, calling, and email capabilities (fees may apply)
- One hour of live Zoom training with your team
- Unlimited email support through the ASN support portal
- Additional Zoom support available
How Are Senior Care Businesses Using the SMART CRM?
- Manage Senior Care Leads
- Manage Referral Communications
- Manage Senior Care Recruiting
- Run Re-Engagement Campaigns
- Run Surveys
- Ask for Client Reviews on Any Platform
- Texting & Mass Texting
- Phone Calling from CRM
- Email from CRM
- Facebook Messenger Communication
- Landing Pages as Needed
- Monthly Newsletters from CRM
- Monitor Google Analytics
- Monitor Google Business Profile
- Schedule Appointments with Potential Employees
Frequently Asked Questions
What is ASNSpark! CRM?
It is a sales, marketing, and recruiting platform built for home care and senior care agencies. It brings lead capture, follow-up, calling, texting, email, scheduling, and reporting into one system instead of several tools stitched together.
Do I need this if I already have scheduling or EHR software?
They do different jobs. Scheduling and EHR systems run care delivery once someone is a client. ASNSpark! handles everything before that: inquiries, referral source contact, follow-up, and recruiting. What fits your agency depends on your size, your existing tools, and how your team works, so we would rather look at your current setup than assume.
Can we use it for caregiver recruiting?
Yes. Agencies use the same capture forms, texting, and scheduling to manage applicants and book interviews, so recruiting and client inquiries live in one place.
Why does texting require a registration step?
United States carriers require businesses to register for A2P 10DLC before they will reliably deliver business text messages. This applies to every texting platform, not just ours. You will need your EIN to complete the registration, and ASN support will walk you through the form.
How does this work with protected health information?
Keep clinical and health details out of marketing and recruiting messages. The CRM is for inquiries, follow-up, scheduling, and recruiting communication. If your compliance officer or attorney reviews vendor practices, we are glad to walk through how the platform is used so they can make that determination.
What does it cost?
Cost is dependent on programs and usage. Talk to us for more details.
Ready to Grow Your Home Care Agency?
Join the hundreds of senior care agencies growing with ASNSpark! CRM.
Explore the rest of the system
Each program solves one part of the same problem. They work hardest together.
- GoCareLocal™The connected marketing system: local visibility, content, follow-up, and referral growth.
- GoCareSignal™Search and AI visibility, so families find your agency when they are looking for care.
- GoCareWebsites™A home care website built to answer real questions and turn visitors into inquiries.
- Reviews & ReputationEarn more five-star Google reviews and keep unhappy feedback private.
- GoCarePro™Sales training and coaching for the people building your referral relationships.



