Approved Senior Network
GoCarePro™: Sales Support Built for Home Care, Engineered for Outcomes

by Approved Senior Network®

Home Care Marketing and Sales Training That Turns Activity Into Referrals

Live training, ongoing coaching, marketing tools, and accountability designed specifically for home care agencies, helping your team build stronger referral relationships, create more opportunities, and grow private-pay revenue.

Apply for GoCareProSee Upcoming Classes

12 Weeks Live · Ongoing Coaching · Sales Tools · Referral Tracking

Trusted by Home Care Agencies Across the Country

100+ Agencies Trained · Live Instructor-Led Coaching · Built Specifically for Home Care

  • ComForCare Home Care
  • Assisting Hands Home Care
  • Touching Hearts at Home
  • One You Love Homecare
  • A Better Solution In Home Care
  • IncrediCare

Small Classes. More Personal Attention.

GoCarePro classes are intentionally kept small. Enrollment is limited to small groups per class so instructors can provide more interaction, feedback, role-playing, and individual support.

Choose Your Next GoCarePro Class

Classes are held live via Zoom. Enrollment is limited to small groups per class.

Reserve My Seat

Your Marketer Is Busy. But Is Their Activity Producing Referrals?

Many home care marketers spend their days visiting facilities, dropping off materials, attending networking events, sending emails, and following up with contacts.

But activity alone doesn’t create growth.

Your salesperson needs to know:

  • Which referral sources are worth pursuing
  • Who the real decision-makers are
  • How to get past gatekeepers
  • What to say when they get the meeting
  • How to build credibility with referral partners
  • How often to follow up
  • How to provide value instead of simply “checking in”
  • How to ask for referrals and business
  • How to track activity and outcomes
  • How to know what is actually working

That is what GoCarePro™ teaches.

This isn’t generic sales training adapted for home care.

It was built for home care.

The GoCarePro™ Approach

The GoCarePro™ Growth System

1

Learn

12 weeks of live home care marketing and sales training.

2

Implement

Take the strategies into the field with assignments, scripts, tools, and marketing materials.

3

Improve

Use ongoing coaching, tracking, KPIs, and Mastery Meetings to improve performance.

Training gets them started. Accountability keeps them moving.

Live Training

Start With 12 Weeks of Live Sales Training

Your marketer participates in a structured 12-week program led by home care marketing and sales professionals.

The program includes:

  • Weekly 60-minute live Zoom training
  • Downloadable workbooks and templates
  • Role-playing and real-world sales exercises
  • Instructor feedback
  • Recorded sessions for on-demand review
  • Weekly implementation assignments
  • Certificate of completion
A GoCarePro instructor leading a live Zoom sales training session with several salespeople on the call, alongside a Referral Relationships checklist covering building trust, staying top of mind, providing value, and following up

The goal isn’t simply to give your salesperson more information.

The goal is to change what they do in the field.

See Upcoming Classes

What You’ll Learn

Practical Training for Real Referral-Building Situations

The GoCarePro™ curriculum focuses on the real-world situations home care marketers and business development professionals face every day, from getting past gatekeepers to building relationships and confidently asking for referrals.

Plan

Build a Referral Route That Makes Sense

Learn how to identify high-value referral sources, prioritize the right relationships, develop an effective elevator speech, and build a marketing route that keeps your agency consistently visible.

Build Relationships

Get Past SNF Gatekeepers & Build Relationships

Understand who to approach inside SNFs, how to navigate gatekeepers, how to create value for facility professionals, and how to develop relationships that can lead to referrals.

Create Opportunities

Deliver In-Services Referral Sources Remember

Stop treating presentations as another brochure drop. Learn how to create educational opportunities that demonstrate expertise, build trust, and give referral partners a reason to remember your agency.

Build Relationships

Build Assisted Living & Memory Care Relationships

Understand the different needs of senior living professionals and learn how your agency can become a trusted resource when residents need additional support.

Create Opportunities

Generate Opportunities Through Home Health & Hospice

Learn how to communicate your agency's value to complementary providers and build mutually beneficial professional relationships.

Plan

Use LinkedIn to Strengthen Referral Relationships

Use LinkedIn strategically to research prospects, stay connected with professional referral sources, increase visibility, and support your offline relationship-building efforts.

Confidently Ask for the Referral

Building relationships is only valuable if your marketer knows how to turn those relationships into opportunities. GoCarePro teaches them how to recognize the right moment, confidently ask for the referral, and move the conversation forward.

See How GoCarePro Works

What They Actually Get

Not Just Training. Tools Your Marketer Can Use Tomorrow.

GoCarePro gives your salesperson a physical set of tools and materials, not just ideas.

Weekly Sales Workbook, an included GoCarePro tool. A spiral-bound printed workbook with weekly planning pages for tracking visits, new accounts, and hours sold.
Referral Tracking System, an included GoCarePro tool. A referral overview dashboard listing contacts, status, and source alongside a trend chart.
Monthly Leave-Behinds, an included GoCarePro tool. A stack of branded monthly care guides your marketer can leave with referral sources.
In-Service Presentations, an included GoCarePro tool. A ready-to-deliver slide deck titled Building Stronger Partnerships in Care.
Sales KPI Planning, an included GoCarePro tool. A planning sheet with goals, key metrics such as sales growth and referral conversion, and an action plan table.

Beyond the Initial Training

Everything Your Marketer Needs to Keep Growing

Ongoing Coaching

Mastery Meetings, Q&A, instructor feedback, and on-demand troubleshooting to keep you moving forward.

Always in your corner

Marketing Tools

Ready-to-use assets like leave-behinds, presentations, Canva templates, and seasonal content that save time.

Built to save you time

Tracking & Accountability

Referral tracking, activity reporting, KPIs, and success plans to measure progress and drive results.

Stay on track. See growth.

Expert Support

Get help when a referral relationship stalls, a gatekeeper blocks access, or you need a new approach.

Real help. Real results.

Who It’s For

Is GoCarePro Right for Your Agency?

GoCarePro may be a strong fit if:

  • You have a marketer or business development person but need more consistent results
  • You recently hired a new business development person
  • Your marketer needs structure and accountability
  • Your referral relationships have plateaued
  • Your team relies too heavily on brochure drop-offs
  • Your marketer isn't confident asking for referrals
  • You want to grow private-pay business
  • You need better visibility into activity and results
  • You want your marketer learning from home care experts instead of generic sales trainers

Whether your marketer is brand new or experienced but struggling to gain traction, GoCarePro can help give them a clearer system for growth.

Best Fit For Agencies That Want To…

  • Build stronger referral relationships
  • Create more private-pay opportunities
  • Improve accountability and follow-through
  • Give marketers a clearer system for growth
Apply for GoCarePro

Real Client Experiences

Real Home Care Agencies. Real GoCarePro™ Experiences.

More than 100 home care agencies have participated in our home care marketing and sales training. Hear directly from agency owners, marketers, and business development professionals in 50+ video testimonials.

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Built by People Who Know Home Care Marketing and Sales

Meet Your GoCarePro Instructors

Experienced home care marketing and sales professionals who understand the industry and what it takes to grow.

Leads Our Instruction

Annette Ziegler, GoCarePro instructor

Annette Ziegler

Home Care Marketing & Sales Expert

Annette Ziegler brings 20 years of experience and a robust background in home care marketing and sales, honed through nearly seven years of dedicated service as the Community Relations Manager at Touching Hearts at Home in Rochester, NY.

Lisa Marsolais, GoCarePro instructor

Lisa Marsolais

Home Care Marketing & Sales Expert

Lisa has a wealth of experience in homecare and marketing/advertising. As a homecare industry veteran, Lisa has worn many hats, from caring for family members in her youth to building a homecare agency from the ground up.

Dawn Fiala, GoCarePro instructor

Dawn Fiala

Home Care Marketing & Sales Expert

Before joining Approved Senior Network, she worked for Devoted Guardians Home Care and Home Health in Tempe, as Director of Marketing. She increased revenue by 84% (3.5 million) in three years by developing and building high-performing teams and a stellar brand. She has also worked for Home Instead Senior Care in outside sales, as Director of Marketing and Director of Operations.

FAQ

Frequently Asked Questions

Answers to common questions about GoCarePro™ and how it supports your team’s sales and referral growth.

What is GoCarePro?

GoCarePro™ is Approved Senior Network's sales training program for home care agencies. It combines scripts, field sales coaching, community educator programs, and CRM-backed follow-up so your team can build referral relationships and close more of the calls that come in.

Who should participate?

GoCarePro™ is built for owners, sales and marketing reps, and community liaisons. Anyone on your team who talks with referral sources, families, or prospective clients.

How is the training delivered?

Training is delivered live via Zoom over a structured 12-week program, backed by recorded sessions, workbooks, templates, and ongoing Mastery Meetings your team can keep using long after the initial training ends.

How much time should my salesperson expect to spend each week?

During the 12-week program, plan for about 60–90 minutes a week: the live Zoom training session plus a short implementation assignment in the field. After training, ongoing Mastery Meetings meet twice a month.

What happens after the 12-week training?

Training continues through twice-monthly Mastery Meetings: expert-led strategy discussions, reviews of referral campaigns, peer collaboration, Q&A, and action steps after each session. Your team also keeps access to marketing materials, referral tracking, and expert support as new situations come up.

Does GoCarePro include CRM or referral tracking?

GoCarePro builds referral and lead follow-up cadences and reporting into your process. If you need a CRM platform itself, that's covered by ASNSpark! CRM & Automation, which GoCarePro is designed to work alongside.

What if my marketer is brand new?

GoCarePro works well for both brand-new hires and experienced salespeople who need more structure. The training starts with foundational referral-relationship skills, so a new marketer doesn't need prior home care marketing and sales experience to benefit.

Can owners or managers participate?

Yes, and management involvement can be extremely helpful.

Salespeople perform better when expectations, goals, activity, follow-up, messaging, and accountability are understood by leadership.

Training the salesperson without giving management a framework for supporting that person can make implementation much harder.

How quickly should we expect results?

Most teams start using new scripts and follow-up habits within the first few weeks. Referral relationships take longer to build, but agencies typically see stronger consistency in outreach and follow-up within the first 60–90 days.

How much does GoCarePro cost?

GoCarePro pricing depends on your agency's size and goals. Apply below and a member of our team will walk you through current program options and pricing.

Stop Hoping for More Referrals. Build a System for Getting Them.

Hiring a marketer is only the first step. They need a strategy, skills, the right tools, and accountability, plus someone they can turn to when the situations that inevitably come up in home care sales happen.

Train your marketer. Strengthen referral relationships. Create more opportunities. Grow your agency.

Apply for GoCarePro

Apply

Apply for GoCarePro

Tell us a little about your agency below. A member of the Approved Senior Network® team will follow up by phone and email to discuss your growth goals and confirm GoCarePro is a good fit.

Explore the rest of the system

Each program solves one part of the same problem. They work hardest together.