Month by Month
Home Care Marketing Ideas & Leave-Behinds
155 ideas across all 13 months, grouped by the awareness day or holiday that gives you a reason to walk in. Built for home care marketers who need a fresh, inexpensive reason to be in front of a referral source every single month.
What this page is
These are leave-behind ideas: small, inexpensive items a home care marketer carries into a hospital, a rehab facility, or a physician’s office so the visit has a reason beyond checking in.
They are one piece of a larger field sales system. Our clients also get the printed handouts, flyers, and education pieces that go with them, plus the training on how to use them in a referral conversation. Those materials are not listed here. They come with the program.
If you are here because you are building a referral program rather than looking for something to carry into your next visit, start with GoCarePro sales training, built for home care marketers and community liaisons.
Explore GoCarePro Sales TrainingIf you are looking for marketing services rather than field sales, start with home care marketing.
- Evergreen7 ideas
Leave-behinds that work in any month. Keep these on the shelf so a visit is never wasted when the calendar has nothing on it.
- Generic / Evergreen Items
- January13 ideas
January is the readmission month. Cold-weather comfort, New Year resolutions, and the eat-well theme that pairs with every discharge conversation you are already having.
- Less Readmissions
- Cold Weather Goodies
- When the Weather Outside is Frightful!
- Resolutions Goals
- +1 more
- February9 ideas
February belongs to the heart. Heart Month and Valentine's Day give you a reason to walk into every referral source on your list, and the tie-in writes itself.
- Heart Month & Valentine's Day!
- March10 ideas
March runs on partnership: Crafting Month, Social Work Month, St. Patrick's Day, and National Nutrition Month, plus a night-shift thank-you for the staff who never see a day visitor.
- Crafting Month/ Crafting Partnerships
- Social Work Month/ Let's Stick Together
- St. Patrick's Day Pinch Protection!
- Night Owl (3 choices)
- +1 more
- April9 ideas
April is growth. National Garden Month, Vitamin C Day, Stress Awareness Month, and a spring forecast theme that gets you past the front desk with something useful.
- APRIL IS NATIONAL GARDEN MONTH - Let's Grow!
- VITAMIN C DAY - We want to Vitamin "C" you stay healthy!
- Spring into Action
- April Forecast
- +1 more
- May19 ideas
May is the biggest month on the calendar for referral relationships: Nurses Week, Mother's Day, Older Americans Month, and Derby Day, all in five weeks.
- National Nurses Week
- Mother's Day
- Kentucky Derby Day
- Celebrate Older Americans Month: Champion Your Health!
- June10 ideas
June covers Father's Day and National Safety Month, with Hydration Day and Lightning Safety Day for the summer safety conversation families are already having.
- Father's Day
- June is National Safety Month!
- National Hydration Day June 23
- Lightning Safety Day, June 28th
- July7 ideas
July is summer at full volume. Freedom From Worry for the Fourth, Social Wellness Month, and two ice-cream themes that get you invited back.
- Freedom From Worry
- Social Wellness Month: Have a Ball with Life!
- It's Cool to Care
- Ice Cream Social
- August10 ideas
August is Wellness Month, with Senior Citizen's Day, Safe At Home Week, and a strong-foundations theme built around Sandcastle Day.
- August is Wellness Month
- Sandcastle Day, Strong Foundations | First Saturday in August
- Senior Citizen's Day, August 21st
- Safe At Home Week | Last week of August | Aug. 24th - 30th
- +1 more
- September7 ideas
September is the fall reset: Back to School, Fall Prevention Awareness Month, National Assisted Living Week, Grandparents Day, and discharge support.
- September is Back to School Month
- September is Fall Prevention Awareness Month
- National Assisted Living Week
- Celebrate Grandparents Day with the Grand Fan Home Care Plan!
- +1 more
- October20 ideas
October opens with International Coffee Day and closes with Halloween, and carries National Case Management Week and Bone and Joint Health Action Week in between.
- International Coffee Day, Oct 1 - Coffee Time Text!
- Halloween Ideas
- National Case Management Week
- Bone and Joint Health - National Action Week
- +2 more
- November23 ideas
November is the thank-you month, and the busiest one here. Thanksgiving, Veterans Day, Home Care and Hospice Month, Family Caregiver Appreciation, Alzheimer's Awareness, National Diabetes Month, and Gratitude Month.
- Don't Be a Turkey Stress Balls
- Generic Thanksgiving Low-Cost Gifts
- Veteran's Day
- Remembrance Day
- +5 more
- December11 ideas
December is cookies. Decorating parties, jar-of-ingredients leave-behinds, and pairings that give a marketer a reason to be somewhere warm in the busiest month of the year.
- Cookie Decorating Parties
- Cookie Jar of Ingredients Leave-Behind
- Other December Leave-Behind Pairings
How to use this list
- 1
Pick the month, not the product
The reason for the visit comes first. Nurses Week, Fall Prevention Month, Social Work Month: the calendar gives you a reason to walk in that is not 'checking in.'
- 2
Order in bulk, once
Everything here is a bulk pack. One order covers a full month of visits across your whole referral list, which is what keeps the cost per touch low enough to do it every month.
- 3
Pair it with a handout
The item opens the door. The handout is what stays on the desk. GoCarePro members get the customizable handout that goes with each theme.
GoCarePro™
Leave-behinds are one part of the system
A good leave-behind gets you a conversation. What happens in that conversation, and whether the account refers again next month, is a different skill.
Our clients get the items, the printed handouts and flyers that support them, a route and account targeting structure, and training for the person doing the visits. Doing business with us means access to all of it, not a list of things to buy.