Home Care Leads: Strategies for Non-Medical Home Care Agencies
If your digital marketing agency is not teaching you how to do more in-person direct referral marketing and close more sales, you need to CHANGE your digital marketing agency!
Generate High-Quality Home Care Leads with Paid Advertising
Are you struggling to find consistent, high-quality home care leads or non-medical home care leads? At Approved Senior Network, our mission is to help home care agencies of all sizes grow by leveraging paid advertising and digital marketing strategies that work.
Whether you run a one-person agency or a multi-location company, our home care leads program delivers results. We’ve helped countless agencies increase their client base, improve their caregiver recruitment, and dominate their local markets.
Why Paid Ads for Home Care Leads Work
Your potential clients and referral partners are online—searching, clicking, and deciding who to trust. Google Ads allows your agency to be front and center at the exact moment someone searches for services like yours.
Benefits of Paid Advertising for Non-Medical Home Care Agencies
Highly Targeted Campaigns: Target by zip code, service area, age, and intent.
Cost-Effective: You only pay when someone clicks your ad.
Fast Results: Start generating leads immediately after your ads go live.
Custom Landing Pages: Convert more traffic with pages designed to engage and convert.
Lead Tracking & Reporting: See who’s contacting you, when, and how.
CRM Integration: Automate your follow-up and never miss a hot lead.
Where Do Non-Medical Home Care Leads Come From?
Top Online Sources of Home Care Leads
Google Search (SEO + Paid Ads)
Google Business Profile
Facebook Ads & Community Groups
LinkedIn Outreach (for referrals)
Email Campaigns & Remarketing
Top Offline Referral Sources
Clients & Family Word-of-Mouth
Skilled Nursing Facility Discharges
Hospital Discharge Planners
Elder Law Attorneys
Assisted Living Communities
- Independent Senior Living Communities
Hospice & Medicare-Certified Home Health Agencies
Combine online lead generation with offline referral strategies for best results.
What Makes a Good Home Care Lead Program?
Our Home Care Leads Program Includes:
Google Ads Campaign Design & Management
Branded Landing Pages
Geo-Targeting by Zip Code or Radius
Lead Notifications (Email & Text)
CRM Integration: Phone, Form, Text, Email
Lead Categorization & Nurturing
Reporting
Trust, Authority & Amazing Care = More Leads
Most referral sources and clients want to work with a company they trust. That trust starts online—with your brand, your reviews, your website, and your ads. But it ends with the care you deliver.
Our lead generation services are designed to bring the right people to your digital doorstep—but it’s your amazing team that turns them into loyal clients.
Ready to Start Getting More Home Care Leads?
Let’s talk. Fill out our quick form and one of our home care marketing experts will reach out.
Let’s build a better lead funnel—for real growth.
10 Reasons to Use Google Ads for Home Care Lead Generation
Reach prospects exactly when they’re searching for help
Control your ad spend and bidding
Get instant visibility in your local market
Test ad creatives and landing pages with A/B testing
Retarget previous website visitors
Customize ads to reflect your brand and tone
Launch campaigns quickly
Track calls, form fills, and texts
Scale based on ROI
Compete with bigger agencies without breaking the bank
Ready for more Senior Home Care Leads? Fill out our form and let’s chat.
Frequently Asked Questions About Home Care Leads
The cost of Google Ads can vary depending on a number of factors, such as the competitiveness of your industry, the keywords you’re targeting, and your advertising budget. With Google Ads, you set your own budget, and you only pay when someone clicks on your ad. It’s important to regularly monitor your campaigns and adjust your budget as needed to ensure you’re getting the best return on investment.
Google Ads allows you to target your ads based on a number of factors, including keywords, location, device, demographics, and interests. To target the right audience, it’s important to research and choose the right keywords, create compelling ad copy that speaks directly to your target audience, and use targeting options to reach people who are most likely to be interested in your product or service.
Google Ads provides a number of metrics to help you measure the success of your campaigns, such as click-through rate, conversion rate, cost per click, and cost per acquisition. It’s important to regularly monitor these metrics and make adjustments as needed to optimize your campaigns for better performance. You can also use conversion tracking and Google Analytics to get more detailed insights into how your ads are driving business results.
Yes, Google Ads can be an effective way to advertise for local businesses. With Google Ads, you can target specific geographic locations, such as cities or zip codes, to reach people who are nearby and looking for your products or services. You can also use local extensions to include your business address, phone number, and directions in your ads, making it easy for potential customers to find and contact you.
To create effective ad copy for your Google Ads, it’s important to focus on your unique value proposition and the benefits of your product or service. Use clear, concise language, and include a strong call-to-action to encourage people to click on your ad. You should also test different ad variations to see what works best, and use ad extensions to provide additional information, such as your phone number or website links, to make your ads more compelling.
To create a landing page that converts leads from Google Ads, it’s important to make sure the page is relevant to the ad and includes a clear call-to-action. Use headlines and copy that speak directly to the user’s needs, and include images and videos that help illustrate your message. Make sure the page is mobile-friendly and loads quickly, and use forms that are easy to fill out to capture user information.
The time it takes to see results from Google Ads for lead generation can vary depending on a number of factors, such as your industry, keywords, and targeting options. Generally, it’s recommended to give your campaigns at least a month to gather data and optimize before making any major changes. However, you may start to see some results, such as increased website traffic and lead volume, within the first few days of launching your campaigns.
To optimize your Google Ads campaigns for lead generation, it’s important to regularly monitor your campaigns and make adjustments as needed. This includes optimizing your ad copy, targeting, bidding, and landing pages to improve performance. You should also use conversion tracking and Google Analytics to get insights into how your ads are driving leads and adjust your campaigns accordingly.
To stand out from competitors in Google Ads for lead generation, it’s important to create ad copy that highlights your unique value proposition and speaks directly to your target audience. Use ad extensions to provide additional information, such as reviews or testimonials, that can help differentiate your business. You should also regularly monitor your competitors’ ads and adjust your own campaigns accordingly to stay competitive.
To know if your Google Ads campaigns are generating quality leads, it’s important to track and analyze your conversion data. Use conversion tracking and Google Analytics to get insights into how your ads are driving leads, and analyze the quality of those leads based on factors such as lead source, behavior, and demographics. You should also regularly review and optimize your campaigns to improve lead quality over time.
