Home Care Marketing, Sales, & Recruiting Programs

How Our Enhanced SEO Works

The Proven Strategy Behind Increased Visibility and Higher Conversions for Home Care Agencies

Why SEO Matters More Than Ever in 2025

If you’re wondering why your website isn’t bringing in qualified leads or why your Google rankings are stuck, the answer lies in how your SEO is—or isn’t—working.

At Approved Senior Network®, we don’t believe in cookie-cutter marketing. We offer Enhanced SEO—a multi-layered, strategic approach built specifically for the home care industry. It’s more than keywords. It’s about visibility, trust, and conversions.

 

Step 1: Technical SEO + Strategic Planning

Our process begins with a comprehensive website analysis conducted by our technical SEO specialists. We assess:

  • Site structure

  • Page speed

  • Crawlability and indexability

  • Metadata optimization

  • Existing content performance

 

From there, we craft a custom SEO roadmap tailored to your goals, audience, and location. No guesswork—just strategy.


 

Step 2: Content That Attracts—and Converts

Each month, you’ll receive:

  • Enhanced SEO Pages: Keyword-rich, geo-targeted, and built to rank

  • Advanced Schema: Behind-the-scenes data markup for AI and Google

  • Press Release Distribution: Boosts credibility and backlink profile

  • Long-Form Blog Post (Quarterly): 1000+ words targeting long-tail searches

 

All of it is written, optimized, and published for you. You don’t lift a finger.

 

💡 “SEO is the gift that keeps on giving.” The content we create not only improves your search rankings—it can be shared on social media, email, and referral outreach, too.


 

Step 3: Visibility Expansion Across Your Service Area

Most agencies only show up for searches in their physical office location. Not you.

Our Expanded Visibility Strategy ensures your agency shows up in:

 

  • Nearby towns, neighborhoods, and zip codes

  • Entire counties or multi-state regions (if applicable)

  • Areas where your ideal clients live and caregivers want to work

 

Even if you don’t have multiple offices, we use proven on-site and off-site SEO tactics to make your site visible and competitive in every high-value market you serve.


 

Step 4: Design + UX That Supports Your Rankings

SEO doesn’t live in a vacuum—it’s powered by design and user experience.

That’s why our team includes:

  • UX/UI Designers who prioritize usability and conversion

  • SEO-Savvy Developers who implement technical best practices

  • Conversion Optimization Experts who guide visitors to take action

 

We believe a beautiful website is just the beginning. A strategic one is what drives results.


 

Step 5: Transparent Reporting + Ongoing Optimization

We don’t believe in black-box SEO.

Every month, you’ll receive:

  • Keyword Ranking Reports

  • Google Analytics Reports

  • Optional Zoom calls with your SEO strategist

 

We keep you informed, involved, and confident in your ROI.

Looking for home care marketing solutions? ASN has been helping home care agencies market their services online and offline since 2008. Learn more about our core products and services.

Why Most Agencies Get SEO Wrong

Hiring one freelancer or a generalist to “do your SEO” often leads to disappointment. That’s because real SEO requires a team—technical experts, content strategists, designers, and analysts—working together.

 

That’s what you get with ASN.

 

A full-service, home-care-specialized team that understands both search engines and seniors.


 

Tailored SEO Campaigns for Every Client

No two home care agencies are the same—and your SEO plan shouldn’t be either.

Our campaigns are customized based on:

  • Your services (e.g., dementia care, 24-hour care)

  • Your target areas

  • Your existing website and brand presence

  • Your business goals (more clients, more caregivers, or both)

 

We’ve helped hundreds of agencies boost traffic, increase leads, and finally compete online—and we’re ready to do the same for you.

 

Let’s Build Your SEO Engine

Your competitors are already investing in SEO. The question is: Will families and referral partners find you—or them?

 

At Approved Senior Network®, our Enhanced SEO program is designed to:

✅ Improve your rankings
✅ Increase your visibility
✅ Convert traffic into clients
✅ Deliver long-term, compounding ROI

Frequently Asked Questions About Home Care SEO

Enhanced SEO includes high-performance content, schema markup, backlinking, design optimization, and area expansion strategies—specifically for home care.

Not always. We’ll evaluate your current site and let you know if a redesign or content overhaul is needed to get the best results.

Most agencies see meaningful improvements in visibility and leads within 60–90 days of consistent SEO implementation.

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Approved Senior Network Home Care SEO we want to make SEO understandable for everyone!

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.

These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “home care near Bloomington, MN”, the search engine would then display websites with content that matches this query.

A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and a strong site structure, you should be well on your way to that top spot!

According to SearchEngineLand.com,

“SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.”

The Best Home Care SEO Company

In 2023, and as things continue to change, internet marketers, as well as business owners are wondering whether search engine optimization (SEO) is a thing of the past. Well, the short answer is ‘NO’, and we are going to explore why.


The truth is, home care SEO isn’t dying, but it has somewhat become more of a tactical game. Currently, a robust SEO skill set can make a substantial difference to your home care business’s digital platform. The most important thing to keep in mind is that the technology utilized by search engines is constantly being updated in order to give better results.

Not too long ago, webmasters simply stuffed websites with keywords, random content, and links. At the time, this used to give tremendous results in rankings. However, the manner in which search engines rank content has drastically changed.

Today, search engines try to identify relevant individual content pieces and not just a site that happens to have matching keywords. In the present day and the future, search engines will be more focused on ensuring that websites and search results are more relevant to what users are actually looking for. This is essentially a win for everybody.

In order to enjoy the true benefits of search engine optimization in this modern age, a concrete strategy for creating new and relevant content is needed. Perhaps the best thing about this content is that it can then be utilized to attract visitors from social media and email channels to a website. Once a visitor is on your site, there’s a multitude of ways to help them engage as well as convert.


Approved Senior Network is located in St. Charles, MO
. We service senior care clients anywhere in the US and Canada.

Social Media and Home Care SEO Techniques

As social media platforms continue to become more powerful channels for driving engagement with people, search engines are taking more influence from the social media signals. But what does this really mean for your business?

Well, everything you post on social media needs to link with something relevant on your site. It is imperative to take a combined approach to content creation and promotion with technical search engine optimization and social media to get the best traction from both strategies.

This ideally means that you will have to stay on top of your home care SEO campaign; the strategy needs to be constantly changing. It’s not something you can just set and forget.

This approach will undoubtedly increase the reach of your web content and ascertain that as search engines continue to rely more on social media signals, they will be able to find a correlation between your social media content and website. Ultimately, this will help improve your site and its key content on the search engine results pages (SERPs).

In conclusion, search engine optimization is certainly not dead. However, if you want to succeed in your campaign, you need to use the right techniques and ensure that your home care SEO resource knows how to align your company’s digital footprint with the current web trends. Success with SEO in 2021 and the coming years will need a different approach compared to the tactics of the previous years. If your SEO approach is as “human” as possible, you can be sure that good things are going to happen for your search engine ranking.


Local Search engine optimization
 (SEO) is an ever-changing world and whether a specialist or an SEO agency, staying on top means keeping track of the blogs by Matt Cutts, watching Google Updates, and changing their long-term ranking strategy accordingly.

Despite all the wealth of information out there, there are many SEO specialists who aren’t changing nearly fast enough and it is their clients that are getting hurt as a result. This also affects webmasters who need to handle their own SEO work.

Classic Home Care SEO Mistakes

  • Too Much Emphasis On Keyword Density
  • Using Cheap Content Copy
  • Ignoring Mobile Search
  • Not Keeping A Social Media Profile Active
 

In Conclusion

While getting links from other websites will remain a much sexier topic of discussion, and while that remains a very important part of modern home care SEO, having outbound links is an extremely important part of modern SEO. You don’t need to overdo it. Even just one to three per page can make all the difference in helping your site look trustworthy and move up the rankings. Follow the advice given in this article and you will see some major positive results! Approved Senior Network Home Care SEO is always here to assist you.

“SEO is the process of taking steps to help a website or piece of content rank higher on Google. … To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.”,

Neil Patel

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

In order for Google or any other search engine to boost your rank for your website, they want to see these things:

  1. Relevance
  2. Authority
  3. Usefulness
 
When someone searches for “home care in St. Louis, Missouri” Google will show the websites that get the most traffic, talk about everything related to Home Care in St. Louis, and give the user a good user experience.
 

Search engines will not show organic results for “truck tires St. Louis”, or “cupcakes St. Louis”. These keywords are not relevant or useful to the reader.

We work hard to earn the first page of google

  1. Great content. I mean REALLY great content. Not just a paragraph about senior home care, but an entire page devoted to senior home care.
  2. Long-Form Content (described above)
  3. Location pages. For every location you serve, which might be MANY, add a page that is written in long-form content about the area, and the services your home care agency provides in that area.
  4. Traffic. A monthly newsletter and regular outreach emails and blog posts will drive traffic to your website. Social media also helps a lot!
  5. Backlinks – important but not as important as the content on your pages.
  6. Advanced Schema code- Advanced schema takes a while to understand, write, and implement. Fortunately, we can do it all! The plugins used on your website do not provide enough schema to make a difference. We write ours by hand.
  7. A well-built website that is super fast.
  8. A great relationship with your very nicely optimized Google My Business listing.

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course we would love to partner with you on your SEO project. Approved Senior Network Home Care SEO can advise or take on the whole project, leaving you to run your business.