Get the Insights Your Competitors Don't Want You to Learn, in the Best Home Care Marketing Mastermind Setting.
Hundreds of home care agency owners and marketers have access to our program. Don’t get left behind! Continuum Sales Mastery Circle meets every other Friday at 1pm Eastern. Annette Ziegler, Dawn Fiala, Lisa Marsolais, and Valerie VanBooven RN BSN walk home care agencies through in-person and online marketing strategies and techniques.
Invite your office staff to attend. Encourage your home care marketing sales team to attend! Learn from some serious marketing and sales veterans. You will be surprised by what “works” and what gets more referrals and clients than ever before! Increase your home care revenue instantly by being part of a growing number of agencies that learn from ASN.
Meet the Sales Mastery Leadership
What Your Team Gets From Continuum Sales Mastery Circle
LIVE One-Hour Group Zoom Calls Every Other Friday.
Learn From, and Talk to, 3 Home Care Marketing & Sales Experts with Over 50 Years of Combined Home Care Sales Experience
Each Meeting Addresses Topics Related to Home Care Marketing & Sales
We Provide Your Team with Handouts, Leave-Behinds, and Ideas for Every Month and Holiday
We Provide Your Team with Talking Points for All Leave-Behinds and Marketing Ideas
Role-Playing, Getting Past the Gatekeepers Training, and Skills for Asking for the Business!
Full Recordings of Missed Meetings Available on Video and via Podcast on all Streaming Platforms.
All Slide Decks from Meetings and Links to Customizable Leave-Behinds.
Live Home Care Marketing & Sales Support Forum Available on Desktop and Mobile App
Home Care Marketing and Sales Idea Examples Shared from Other Participants.
Links to Product Ideas That Accompany Your Leave-Behinds, No More Guessing.
We Give Away One Customized Set of Handouts/ Leave-Behinds for a Lucky Participant.
The Benefits of Participation
- Regular, interactive learning opportunities to stay updated with the latest sales strategies and trends in the home care industry. This consistent engagement helps in steadily improving sales skills and staying motivated.
- Direct access to industry experts provides personalized advice and solutions to specific sales challenges. This can lead to improved sales performance and the ability to navigate complex market dynamics effectively.
- Professionally prepared materials save time and enhance your marketing efforts and message. Educate your referral sources about the need for the type of care you provide, including 24-hour care, post hospital stays, and so much more. These resources help make a lasting impression on clients and referral sources.
- Talking points empower sales teams with the right messaging, ensuring they communicate effectively and confidently. This increases the chances of successful engagement and conversions.
- Practical, hands-on training improves communication skills, enhances persuasive abilities, and builds confidence in dealing with gatekeepers and decision-makers.
- Full recordings of meetings provide flexibility to learn at your own pace and revisit complex topics as needed. This ensures no missed learning opportunities, enhancing the overall training effectiveness.
- Access to valuable reference materials aids in the review and reinforcement of learned concepts, ensuring deeper understanding and long-term retention.
- The Sales Support Forum provides a supportive community for sharing experiences, seeking advice, and learning from Marketing Experts with years of experience. If you get stuck, the Sales Support Forum is here to help you move forward in any situation you find yourself in. This collaborative environment fosters innovative solutions to sales challenges and enhances professional growth.
If your digital marketing agency is not teaching you how to do more in-person direct referral marketing and close more sales, you need to CHANGE your digital marketing agency!
Joining the Continuum Sales Mastery Circle has numerous benefits for home care agency marketers and owners.
The name “Continuum Sales Mastery Circle” was chosen for the ongoing sales training program for several reasons:
- Continuum: This term signifies ongoing, continuous development. In the context of sales training, it suggests that learning and improvement are not one-time events but rather an ongoing process. The use of “continuum” emphasizes the program’s commitment to long-term growth and development in sales skills and knowledge.
- Sales Mastery: This phrase highlights the program’s focus on achieving a high level of expertise in sales. “Mastery” suggests a deep and comprehensive understanding, which is what the program aims to cultivate in its participants. It indicates that the program is not just about basic sales training, but about reaching an advanced level of proficiency.
- Circle: The word “circle” is often associated with inclusivity, community, and ongoing support. It implies that the participants are part of a group or community that supports each other, shares experiences, and learns together. This aspect of the program is crucial, as peer learning and support are key components of effective professional development.
Overall, “Continuum Sales Mastery Circle” is intended to convey a sense of ongoing professional growth, advanced skill development, and community support, all of which are essential elements of the program.
Meet the Sales Mastery Leadership
Annette Ziegler, Home Care Marketing & Sales Expert
Annette Ziegler brings 20 years of experience and a robust background in home care sales and marketing, honed through nearly seven years of dedicated service as the Community Relations Manager at Touching Hearts at Home in Rochester, NY. In her previous role, Annette excelled in developing and nurturing relationships with professionals across the aging services sector, aiming to boost awareness and connect families to vital support services.
At Touching Hearts at Home, Annette’s responsibilities were broad and impactful, involving marketing, networking, public relations, and acting as a fervent ambassador for the brand. Her efforts were instrumental in promoting the company’s mission to deliver non-medical companionship, caregiving, and homemaking services that significantly enhance the quality of life for seniors, adults with disabilities, and families managing illness.
With her comprehensive expertise, Annette is set to make a substantial impact at Approved Senior Network®. She will play a critical role in teaching sales training classes, empowering the sales team to exceed their goals, and fostering enduring relationships with clients and their families.
The inclusion of Annette Ziegler in our team underscores our commitment to continually strengthen our training programs and service offerings. We are confident that her contributions will be pivotal in our ongoing efforts to uphold and elevate the standard of care and service provided to our clients.
Driven by her passion for making a meaningful difference in the lives of seniors and individuals in need. Her deep understanding of marketing aspects for home care agencies has empowered her to develop effective strategies that resonate with both clients and caregivers.
Beyond her professional endeavors, Annette cherishes quality time spent with her husband Bill, daughter Hannah, son Jake & daughter in law Liz and is beyond excited to welcome her first grandchild in June. Annette is an avid reader, loves the outdoors and can often be found tending to her garden.
Her cooking skills are renowned among family and friends, especially her favorite Italian recipes. She is a twin, has a twin brother Tom and is a Buffalo Bills fan! Go Bills!
Lisa Marsolais, Home Care Marketing & Sales Expert
Lisa has a wealth of experience in homecare and marketing/advertising. As a homecare industry veteran, Lisa has worn many hats, from caring for family members in her youth to building a homecare agency from the ground up. Her passion for marketing and advertising led her to become an account executive, where she worked on newspapers and magazines during the early days of the internet.
Lisa’s experience working with the VA is particularly noteworthy, having been certified as a hands-on training leader for new caregivers to quad/paraplegic care. Her experiences have taught her the importance of paying attention to the little details, and her motto reflects this – “Great relationships and success are in the details.”
Lisa’s passion for both homecare and marketing/advertising has made her an invaluable addition to the Approved Senior Network team. Her deep knowledge of the homecare industry, coupled with her marketing expertise, enables her to bring a unique perspective to our marketing services, which are designed to help senior care businesses across the U.S. and Canada.
Lisa’s commitment to excellence and her attention to detail is evident in everything she does, from caregiver training to marketing campaigns. Her ability to bring together all the different pieces of homecare marketing is especially rewarding, and she is excited to help others in the industry hit the ground running and keep their momentum going.
Dawn Fiala, Home Care Marketing & Sales Expert
She increased revenue by 84% (3.5 million) in three years by developing and building high-performing teams and a stellar brand.
Frequently Asked Questions About Continuum Sales Mastery Circle.
A home care marketing mastermind group is a community of like-minded entrepreneurs who come together to share knowledge, ideas, and resources to improve their marketing efforts. Joining a mastermind group can help home care agency owners in several ways, including gaining new insights into marketing strategies, identifying potential challenges and solutions, receiving feedback on their marketing initiatives, and establishing valuable connections with other business owners in their industry.
To find the right marketing mastermind group for your home care business, you should start by doing some research online. Look for groups that cater to your industry or niche, and read reviews or testimonials from other members to gauge their experiences. You can also reach out to your professional network or business associations for recommendations. It’s important to choose a group that aligns with your values and goals and provides a supportive and constructive environment.
ASN’s Home Care Marketing Mastermind is $145 per month.
Participating in a marketing mastermind group can provide numerous benefits for your home care agency, such as access to expert insights and feedback, accountability, and networking opportunities. You should expect to contribute to the group’s discussions and activities actively, share your experiences and expertise, and be open to constructive feedback and suggestions. You should also be prepared to dedicate time and resources to implementing the strategies and ideas you learn from the group.
To make the most out of your membership in a marketing mastermind group, you should be an active participant in the group’s discussions and activities. Take advantage of the opportunity to learn from other members and share your own insights and experiences. Set specific goals for your marketing efforts and hold yourself accountable to the group for achieving them. Finally, be open to feedback and suggestions from other members and use them to improve your marketing initiatives.
