Get the insights your competitors don't want you to learn.

Continuum Sales Mastery Circle meets every other Friday at 1pm Eastern. Dawn Fiala, Lisa Marsolais, and Valerie VanBooven RN BSN walk home care agencies through in-person and online marketing strategies and techniques. 

Invite your office staff to attend. Encourage your home care marketing sales team to attend! Learn from some serious marketing and sales veterans. You will be surprised by what “works” and what gets more referrals and clients than ever before! Worth every penny and more.

Features and Benefits


  • Live 1-Hour Zoom Calls 2x per month. Access to 3 Home Care Sales and Marketing Experts for a full hour 2 x per month. ($600 value)
  • Each meeting tackles a different topic or skill important to home care sales representatives in the field.
  • Handouts and Leave-Behinds for Upcoming Holidays, Healthcare Celebrations and industry specific topics/challenges tied to your company’s elder care solution. ($200 value)
  • Talking Points for Leave-Behinds (what to say, why it’s important) ($200 value)
  • Role-Playing, getting past the gatekeepers, and asking for the business. 
  • Full Recordings of missed meetings.
  • All Slide Decks from meetings, and links to customizable leave behinds.
  • Live Home Care Sales Support Forum with access to experts and colleagues to help with your most challenging sales issues – Just send in a quick note when you get stuck or have a questions.($300 value)


  • Regular, interactive learning opportunities to stay updated with the latest sales strategies and trends in the home care industry. This consistent engagement helps in steadily improving sales skills and staying motivated.
  • Direct access to industry experts provides personalized advice and solutions to specific sales challenges. This can lead to improved sales performance and the ability to navigate complex market dynamics effectively.
  • Professionally prepared materials save time and enhance your marketing efforts and message.  Educate your referral sources about the need for the type of care you provide, including 24-hour care, post hospital stays, and so much more. These resources help make a lasting impression on clients and referral sources.
  • Talking points empower sales teams with the right messaging, ensuring they communicate effectively and confidently. This increases the chances of successful engagement and conversions.
  • Practical, hands-on training improves communication skills, enhances persuasive abilities, and builds confidence in dealing with gatekeepers and decision-makers.
  • Full recordings of meetings provide flexibility to learn at your own pace and revisit complex topics as needed. This ensures no missed learning opportunities, enhancing the overall training effectiveness.
  • Access to valuable reference materials aids in the review and reinforcement of learned concepts, ensuring deeper understanding and long-term retention.
  • The Sales Support Forum provides a supportive community for sharing experiences, seeking advice, and learning from Marketing Experts with years of experience. If you get stuck, the Sales Support Forum is here to help you move forward in any situation you find yourself in. This collaborative environment fosters innovative solutions to sales challenges and enhances professional growth.

If your digital marketing agency is not teaching you how to do more in-person direct referral marketing and close more sales, you need to CHANGE your digital marketing agency!

Home Care Marketing Mastermind by Approved Senior Network

Joining the Continuum Sales Mastery Circle has numerous benefits for home care agency marketers and owners.

The name “Continuum Sales Mastery Circle” was chosen for the ongoing sales training program for several reasons:


  • Continuum: This term signifies ongoing, continuous development. In the context of sales training, it suggests that learning and improvement are not one-time events but rather an ongoing process. The use of “continuum” emphasizes the program’s commitment to long-term growth and development in sales skills and knowledge.


  • Sales Mastery: This phrase highlights the program’s focus on achieving a high level of expertise in sales. “Mastery” suggests a deep and comprehensive understanding, which is what the program aims to cultivate in its participants. It indicates that the program is not just about basic sales training, but about reaching an advanced level of proficiency.


  • Circle: The word “circle” is often associated with inclusivity, community, and ongoing support. It implies that the participants are part of a group or community that supports each other, shares experiences, and learns together. This aspect of the program is crucial, as peer learning and support are key components of effective professional development.


Overall, “Continuum Sales Mastery Circle” is intended to convey a sense of ongoing professional growth, advanced skill development, and community support, all of which are essential elements of the program.

Continuum Sales Mastery Circle is valued at over $1300/ month.
For a Limited Time Sign Up for $145/ month

Meet the Sales Mastery Leadership

Dawn Fiala

Dawn Fiala
Before joining Approved Senior Network, she worked for Devoted Guardians Home Care and Home Health in Tempe, as Director of Marketing.

She increased revenue by 84% (3.5 million) in three years by developing and building high-performing teams and a stellar brand.

She has also worked for Home Instead Senior Care in outside sales, as Director of Marketing and Director of Operations.
Dawn brings with her a wealth of knowledge and understanding of the current home care space, from online marketing to in-person direct referral marketing. She is also intimately familiar with the challenges of recruiting and retention in the home care market and comes to us with a plethora of ideas to share with our clients.
Dawn Fiala is based in Phoenix, AZ. She has a Bachelor of Science in Marketing, & 15 years experience in Home Care Marketing, Sales, Recruitment, and Retention. She is a wife, a mom to two grown children (got them through college – whew), and a dog/cat mom. Dawn enjoys hiking and movies.

Lisa Marsolais

Lisa Marsolais is a detail-oriented relationship builder with a successful background in sales, business development, and operations.


She has proven herself as an exceptional Branch Manager at Gentiva Personal Care and as a Client Care and Scheduling Manager at Comfort Keepers. Her expertise lies in cultivating new business while maintaining and managing established clients and business relationships.


Lisa built strong client relationships by responding to inquiries, identifying and assessing clients’ needs, resolving problems, and following up with potential and existing clients.


She handled complaints, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution.


She performed her duties and provided services in accordance with established operating procedures and company policies while maintaining client files with sales contracts, records of client interactions, client notes, and other information.

Valerie Van Booven RN BSN

Valerie VanBooven

Valerie VanBooven is the co-owner and founder of Approved Senior Network.


She has 31 years of nursing experience, both in the hospital system and in the community setting. She has served as an ICU Nurse, Discharge Planner, Health Insurance Liasion, Care Manager, and more.


She has 15+ years of experience in online marketing and has worn every hat in the company since the beginning. 


Valerie is the author of several books on aging and caregiving. She speaks professionally across the U.S.


First and foremost, Valerie is a wife, mom of triplets (age 16!) and dog mom.

Frequently Asked Questions About Home Care Marketing Mastermind

A home care marketing mastermind group is a community of like-minded entrepreneurs who come together to share knowledge, ideas, and resources to improve their marketing efforts. Joining a mastermind group can help home care agency owners in several ways, including gaining new insights into marketing strategies, identifying potential challenges and solutions, receiving feedback on their marketing initiatives, and establishing valuable connections with other business owners in their industry.

To find the right marketing mastermind group for your home care business, you should start by doing some research online. Look for groups that cater to your industry or niche, and read reviews or testimonials from other members to gauge their experiences. You can also reach out to your professional network or business associations for recommendations. It’s important to choose a group that aligns with your values and goals and provides a supportive and constructive environment.

ASN’s Home Care Marketing Mastermind is $199 per month.


Participating in a marketing mastermind group can provide numerous benefits for your home care agency, such as access to expert insights and feedback, accountability, and networking opportunities. You should expect to contribute to the group’s discussions and activities actively, share your experiences and expertise, and be open to constructive feedback and suggestions. You should also be prepared to dedicate time and resources to implementing the strategies and ideas you learn from the group.

To make the most out of your membership in a marketing mastermind group, you should be an active participant in the group’s discussions and activities. Take advantage of the opportunity to learn from other members and share your own insights and experiences. Set specific goals for your marketing efforts and hold yourself accountable to the group for achieving them. Finally, be open to feedback and suggestions from other members and use them to improve your marketing initiatives.