Meet Approved Senior Network®

Our History, Our Now, and Our Mission Statement


Approved Senior Network started as a small publishing company in 2008, called LTC Expert Publications, LLC.

Valerie VanBooven RN, BSN founded the company after years of working in many different roles from ICU Nurse to Discharge Planner, Home Care, Care Management and more. She wrote her first book in 2003, called “Aging Answers”. After that came “The Senior Solution” in 2009.

Valerie and her staff grew as more home care agencies and senior service businesses realized the undeniable value of being found online.


George Novoson came on board as a partner in 2010. George has served as the guiding wisdom behind ASN’s business development strategies for over 13 years.


We have been along for the ride of economic good times and bad, the pandemic, and more.


Between 2011 and 2022, we rebranded, updated and upgraded our products and service lines, and consulted with hundreds of new and solidly experienced home care agencies across the US and Canada.



Today, Approved Senior Network employs more than 18 full-time and part-time staff. We are 100% virtual, all residing in the United States. Our headquarters is in St. Charles, Missouri.

Our staff includes RNs, content experts, writers, tech experts, social media experts, website design and development experts, graphic design experts, customer support and advocacy staff, as well as highly regarded in-field home care sales and marketing experts.

Mission Statement

  • Empowering the senior care industry with unparalleled online marketing solutions.
  • Elevating in-person sales training to new heights, delivering instant impact and results for home care marketing professionals.
  • Exceeding expectations with exceptional customer service, every step of the way.
  • Enlightening and supporting our clients and the broader senior care community on the transformative power of precise online and offline marketing strategies.

At the heart of our commitment, home care and senior care business owners will discover a team passionately dedicated to their success.


Valerie VanBooven RN BSN

Valerie VanBooven RN BSN,

Co-Owner and Founder

George Novoson,


Mark Bateman,

Head of Web Development

Dawn Fiala

Dawn Fiala,

Head of Sales and Operations