Home Care Sales Accelerator: 90-Day Mastery Program

Learn How to Take Your In-Field Home Care Sales & Marketing to the Next Level

Approved Senior Network (ASN), a leading provider of home care sales and marketing solutions, is excited to announce the launch of their new Home Care Sales Accelerator:  90-Day Mastery Program. This comprehensive course is designed to help home care agency owners and marketers master the skills needed to grow their businesses and increase revenue.

The Home Care Sales Accelerator:  90-Day Mastery Program covers a wide range of topics, including “breaking into” skilled nursing facilities (SNFs), marketing to hospitals and care managers, hiring a home care marketer, and handling upset clients. Participants will also learn how to generate more revenue, plan for the future, and use key performance indicators (KPIs) to measure success.

90-Day Mastery Program

  • Weekly LIVE Mandatory Zoom Meetings for a 90-Day Session
  • Limited to 6 Students Per 90-Day Session
  • View the Video Training Prior to First Class
  • Limited to Home Care Agencies in Non-Competing Territories
  • Sales Training Participants are held accountable for tasks and goals!
  • Includes Home Care Sales Playbook and Handouts
  • Acceptance by Application Only
  • Next Session Starts MAY 2024 (MARCH IS SOLD OUT)

Program Results:

  • Increase your referrals
  • Grow your private pay revenue
  • Build strong referral relationships
  • Grow partnerships with referral sources and become the preferred home care choice
  • Set agency apart from competitors
  • Help with client relationship management
  • Increase assessment bookings
  • Increase assessment signings

Prepare your field marketer for opportunities with referral sources of all types including:

  • Hospitals,
  • SNFs,
  • CCRC,
  • Assisted Living,
  • Adult Day Care,
  • Fiduciaries,
  • Medical Equipment,
  • Hospice,
  • Home Health,
  • Geriatric Care Managers,
  • Churches,
  • Senior Centers and more.

Course Outline Week-by-Week

Week 1: Building Trust and Referral Success in Home Care Marketing

Week 2: Accelerating Referral Success

Week 3: Mastering Referral Engagement

Week 4: Navigating the Continuum of Care

Week 5: Mastery of Referral Engagement Across Care Continuum

Week 6: Conquering Referral Challenges and Achieving Success

Week 7: Collaborative Marketing Strategies for Home Care Success

Week 8: Driving Engagement and In-Depth Partnerships in Home Care Marketing

Week 9: Mastering the Referral Process for Home Care Success
Week 10: Closing the Deal: Effective Referral Requests in Home Care Marketing

Week 11: Maximizing Field Efficiency and CRM Integration in Home Care Marketing

Week 12: Continuing the Journey: Home Care Sales Mastery and Beyond

Optional: Continuum Sales Mastery Circle

Recommended to keep the momentum flowing! Bi-monthly sales strategy calls (ZOOM) are an extension of a 12-week sales training program, focusing on advanced sales techniques, interactive Q&A sessions, role-playing exercises, and additional resources to enhance sales skills and strategies.

Completion Certificate

Home Care Marketing, Sales, & Recruiting Programs

Your Complete Home Care Sales Training Solution w/ Dawn Fiala and Lisa Marsolais

Dawn Fiala
Dawn Fiala
Before joining Approved Senior Network, she worked for Devoted Guardians Home Care and Home Health in Tempe, as Director of Marketing.

She increased revenue by 84% (3.5 million) in three years by developing and building high-performing teams and a stellar brand.

She has also worked for Home Instead Senior Care in outside sales, as Director of Marketing and Director of Operations.
Dawn brings with her a wealth of knowledge and understanding of the current home care space, from online marketing to in-person direct referral marketing. She is also intimately familiar with the challenges of recruiting and retention in the home care market and comes to us with a plethora of ideas to share with our clients.

Lisa Marsolais

Lisa has a wealth of experience in homecare and marketing/advertising. As a homecare industry veteran, Lisa has worn many hats, from caring for family members in her youth to building a homecare agency from the ground up. Her passion for marketing and advertising led her to become an account executive, where she worked on newspapers and magazines during the early days of the internet.


Lisa’s experience working with the VA is particularly noteworthy, having been certified as a hands-on training leader for new caregivers to quad/paraplegic care. Her experiences have taught her the importance of paying attention to the little details, and her motto reflects this – “Great relationships and success are in the details.”


Lisa’s passion for both homecare and marketing/advertising has made her an invaluable addition to the Approved Senior Network team. Her deep knowledge of the homecare industry, coupled with her marketing expertise, enables her to bring a unique perspective to our marketing services, which are designed to help senior care businesses across the U.S. and Canada.


Lisa’s commitment to excellence and her attention to detail is evident in everything she does, from caregiver training to marketing campaigns. Her ability to bring together all the different pieces of homecare marketing is especially rewarding, and she is excited to help others in the industry hit the ground running and keep their momentum going.

Application to Enroll in the Home Care Sales Accelerator: 90-Day Mastery Program

When you fill out this form, you can expect a call/text/email from one of our instructors.

We will review your application, discuss the program, expectations, and pricing. 

Enrollment is limited by class size and location.