Frequently Asked Questions

General Questions

We do not publish our pricing on the Internet. We also do not email or text our pricing.


The only way we can discuss pricing is to have a consultative meeting. The programs and services your business needs will be different from another home care agency’s needs.


We will send you a quote as soon as we have a better understanding of your needs. To get started fill out our form here:

We don’t know exactly how we compare. It’s like comparing apples to oranges. Our programs are handled much differently than others. Learn more about us here: About Us

An online marketing agency can offer a range of services to improve your small business website’s online visibility and performance. These services can include:

  • Website design and development: An online marketing agency can design and build a website that is visually appealing, easy to navigate, and optimized for search engines.
  • Search engine optimization (SEO): An online marketing agency can optimize your website’s content and structure to improve its ranking on search engines like Google, Bing, and Yahoo.
  • Pay-per-click (PPC) advertising: An online marketing agency can create and manage PPC campaigns on platforms like Google Ads and Facebook Ads to drive traffic and leads to your website.
  • Content marketing: An online marketing agency can develop a content strategy to create and distribute high-quality content that engages and informs your target audience.
  • Social media marketing: An online marketing agency can help you establish and manage social media accounts on platforms like Facebook,  and LinkedIn to build brand awareness, engage with customers, and drive website traffic.

An online marketing agency can use a range of SEO techniques to improve your website’s search engine ranking, including:

  • Keyword research: An online marketing agency can identify the keywords and phrases your target audience uses to search for businesses like yours and optimize your website’s content around those keywords.
  • On-page optimization: An online marketing agency can optimize your website’s content, meta tags, and structure to improve its relevance and crawlability by search engines.
  • Off-page optimization: An online marketing agency can build high-quality backlinks to your website from other authoritative sites to improve its domain authority and search engine ranking.
  • Technical SEO: An online marketing agency can audit your website’s technical performance and fix issues like broken links, slow page load times, and mobile responsiveness to improve its user experience and search engine ranking.

The cost of hiring an online marketing agency for website optimization and SEO can vary depending on the agency’s experience, services offered, and the scope of the project. Some agencies charge a flat fee for specific services, while others charge a monthly retainer based on the level of ongoing support and management required. Generally, SEO services can cost anywhere from a few hundred to several thousand dollars per month, depending on the complexity of the project and the competitiveness of your industry.

An online marketing agency can develop a content strategy for your small business website by:

  • Identifying your target audience: An online marketing agency can research and identify your ideal customer personas and create content that speaks directly to their needs and interests.
  • Conducting keyword research: An online marketing agency can research the keywords and phrases your target audience uses to search for businesses like yours and create content optimized around those keywords.
  • Creating a content calendar: An online marketing agency can create a content calendar that outlines the topics, formats, and publishing schedule for your content.
  • Developing content: An online marketing agency can create a variety of content types, including blog posts, infographics, videos, and whitepapers, to attract, engage, and inform your target audience.
  • Promoting content: An online marketing agency can distribute your content through various channels, including social media, email marketing, and influencer outreach, to increase its reach and visibility.

Yes, an online marketing agency can help you create and manage social media accounts for your small business. This can include:

  • Setting up social media accounts: An online marketing agency can create social media accounts for your small business on various platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
  • Developing a social media strategy: An online marketing agency can develop a social media strategy tailored to your business goals and target audience, including content creation, posting schedules, and engagement tactics.
  • Creating social media content: An online marketing agency can create various types of social media content, including images, videos, and written content, to engage your followers and attract new ones.
  • Monitoring and managing social media accounts: An online marketing agency can monitor your social media accounts, respond to comments and messages, and manage your social media reputation.
  • Running social media ads: An online marketing agency can create and run social media ads on platforms like Facebook and Instagram to increase your reach and drive traffic to your website.

The results you can expect from hiring an online marketing agency for your small business will depend on the specific services you engage them for, as well as your business goals and expectations. However, some possible outcomes include:


  • Increased website traffic: SEO and content marketing efforts can drive more targeted traffic to your website.
  • Improved search engine rankings: SEO efforts can improve your website’s search engine ranking for relevant keywords and phrases.
  • Higher conversion rates: Well-executed website design, content, and advertising can increase conversion rates and lead generation.
  • Improved brand recognition: Social media and content marketing efforts can increase your brand’s visibility and recognition.
  • Better engagement with customers: Social media management can improve your customer engagement and brand reputation.

When choosing an online marketing agency for your small business, consider the following factors:

  • Experience: Look for an agency with experience working with businesses in your industry or niche.
  • Services offered: Choose an agency that offers the specific services you need for your business.
  • Pricing: Compare pricing and value among different agencies and choose one that fits your budget and expectations.
  • Communication: Choose an agency that communicates clearly and promptly and that is willing to collaborate with you on your project.
  • Reputation: Read reviews and testimonials from previous clients and check the agency’s online reputation.

Yes, you will have at least 2 points of contact. Most online marketing agencies will assign a dedicated point of contact to your project, who will be responsible for managing your account and communicating with you throughout the project. This person will be your main point of contact for any questions or concerns you may have.

Your online marketing agency should provide regular progress reports and updates on the performance of your campaigns. This can include analytics reports on website traffic, social media engagement, and advertising results, as well as regular communication on project milestones and deadlines.

The timeline for seeing results from hiring an online marketing agency will depend on several factors, including the specific services you engage them for, the competitiveness of your industry, and your business goals. Generally, it can take several months to see significant improvements in website traffic, search engine rankings, and lead generation, but results can vary depending on the project’s scope and complexity. It’s essential to have realistic expectations and communicate regularly with your agency to ensure you’re on track to achieve your business goals.

Home Care Website Design

Home Care Website Design Cost

Designing a website with Approved Senior Network is the most cost-effective option. The cost can range anywhere from $1995 to $3,000 or more.



Typically, a simple custom website design from other agencies can range from $10,000 to $30,000, whereas bigger and more complicated websites will cost between $40,000 to $75,000+. Don’t pay too much for a home care website!



Our home care clients need an affordable website design that is a great investment in their online presence and will serve them well for years to come. 



Cheap website design and do-it-yourself platforms like Wix, Weebly, and Squarespace are typically a waste of time and money.

Web designers typically charge about $75 per hour. A business website could potentially cost between $5,000 and $10,000, with $6,760 being the average cost to set up, design, build and create content for a basic website.

How to Find the Right Home Care Website Design Agency for Your Project

Many times, the level of frustration, and the time you save can compensate for the cost to hire a professional. Not to mention the time away from your own business. Priceless!

In searching for a reputable web company to work with, many people start with a generic Google search; who is in your area, who is within your budget, and maybe a reference from a friend or business associate. Next, taking into consideration the time it takes to interview all of your options, this could be a larger endeavor than you anticipate.

Here is a way to narrow your search, and save some time on your overall due diligence. Call a few companies to see what their price points are, many should be willing to offer you a baseline for their prices; this will help you find someone within your budget.

Make sure your budget is realistic as well, there can be incredible variances between web design companies ranging from several hundred to several thousands of dollars.

The important thing to discern is finding a company that is willing to look at your overall business and provides the best, and most qualified service for a price you can afford.

Finding comparable services is imperative, and can be a deciding factor that you can’t afford to dismiss. Look for a great web design company that can offer you the best value, a solid design, and integrated SEO from the beginning to best utilize all that the web has to offer.

Value from a website isn’t just in the initial design, it’s throughout the life of the site as well as through the user experience with your customers.

Don’t let the pretty graphics and layout be your deciding factor. A great-looking website isn’t of much long-term value if few people ever get to view it.

Contact Approved Senior Network Home Care Web Design today for web design packages that won’t have you tearing your hair out, cursing code, and working double-time to keep up with your own business. (sound familiar?)

Your website forms the foundation of all your digital efforts and is the platform from which the majority of your digital campaigns will commence. Our talented web design team is results-focused, ensuring your site is prepared to not only engage your market but convert those visitors to paying customers.

The Approved Senior Network team in Missouri, is jam-packed with expert marketers and SEO professionals, but we’ve also got a keen eye for design. Our talented web designers are expertly skilled, with combined decades of experience creating websites that both amaze and convert.

We combine the creative and practical to help turn your vision into a reality that will impress your target audience, rank well on search engines, and represent your business in a way you can be proud of.


Is there a way to get a FREE website?

Why? Your home care website is one of the most powerful marketing tools you will ever have. A free website will not represent your amazing company the way it should. It will not rank on page one of Google, it will not compete with your competition’s websites. It will not “wow” the customer when it comes time to choose a home care provider. Think about this decision carefully and make the proper investment in a website that generates leads.

Do I fully own my website or am I leasing it from you?

At ASN, we do not lease websites. It’s not in your best interest or ours.


(If you are paying over time and locked into a 1-2 year contract, you are essentially LEASING to own your website.)


You own your website 100% for the day it goes live online.


You own the content, photos, data, databases, and everything associated with it. When you want to move your website to another hosting provider, we give you the information needed to make the transfer. We don’t “keep” anything, nor do we hold your content hostage or make it challenging to retrieve it.

Your website belongs to you. It’s your content, your images, and your files. We have 2 methods of transferring websites, and we give you and your new web developer full instructions and access to move the entire site.

How fast can I make changes to the website? How much does it cost?

Usually, if the changes are simple, they are completed within one business day. Our website clients enjoy 1 hour of free changes per month. If we know that your request will take much longer than 1-hour, we will give you a quote of the estimated time, and let you decide if you want to move forward.

Is the web development team located in the United States?

Yes, absolutely. All of our team members are located in the U.S. Most of us are located in St. Louis, MO metro area.


How does support work? Where do I go to request help or changes?

We have a dedicated support team. Your ticket/request is answered the same business day or next business day, depending on the time you submit the request.

How long have you been building senior care websites?

For 15+ years! This is not our “side-gig”. We are a real agency with real staff and real professionals who are dedicated to websites, SEO, content, social media, video, and more. We won’t disappear in 6-months when you need a change to your site. We will be here to support you for as long as we are doing business together. If your web developer “friend” or “family member” has decided they aren’t really interested in maintaining your website, talk to us, we can move your website to our care.

Questions About Home Care SEO

SEO stands for “search engine optimization” and focuses on growing visibility from the free, organic (non-paid) search results on search engines such as Google or Bing. SEO uses technical and creative elements that will increase awareness, improve rankings, and drive traffic from search engines. There are so many facets of SEO to learn about, from the keywords on your page to the way other sites link to you. SEO is a sustainable, long-term strategy that will make your site search engine friendly and better for visitors too.

Here at Approved Senior Network Home Care SEO we want to make SEO understandable for everyone!

Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.

These searches will typically include a geographical indicator such as a city or zip code along with the business or product they’re looking for. An example of this search query is “home care near Bloomington, MN”, the search engine would then display websites with content that matches this query.

A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.

SEO is the gift that keeps on giving. Organic listings are basically free. The majority of traffic comes from major search engines like Google and Bing. With just a bit of effort on your end you will see an increase in awareness and a definite increase in traffic. It’s time to take your site to the next level and get the thousands of visitors you deserve.

Higher visibility means credibility. Plain and simple, Google is the most authoritative search engine and ranking in the top search results will create brand credibility. Search engines are unique from social media-driven traffic because they provide targeted traffic, meaning people are seeking what you offer. If search engines don’t “see” your site that means you are missing out on potential viewers/customers.

SEO is gaining ground. Your competitors are realizing the benefits of SEO and are already taking advantage of them. Even though you might be offering better content or services, your competitors that use SEO are higher up in the ranks. Let us help you get noticed!

Access to data. Access to that keyword data and seeing what your visitors are searching for means you can discover new ways to expand. Use this to your advantage because this data has the potential to bring you thousands of visitors or sales.

Permanent Results. Remember, SEO is sustainable and its effects are permanent. With regular site maintenance and keeping your visitors engaged with great content and a strong site structure, you should be well on your way to that top spot!

According to,

“SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.”

The Best Home Care SEO Company


In 2023, and as things continue to change, internet marketers, as well as business owners are wondering whether search engine optimization (SEO) is a thing of the past. Well, the short answer is ‘NO’, and we are going to explore why.

The truth is, home care SEO isn’t dying, but it has somewhat become more of a tactical game. Currently, a robust SEO skill set can make a substantial difference to your home care business’s digital platform. The most important thing to keep in mind is that the technology utilized by search engines is constantly being updated in order to give better results.


Not too long ago, webmasters simply stuffed websites with keywords, random content, and links. At the time, this used to give tremendous results in rankings. However, the manner in which search engines rank content has drastically changed.


Today, search engines try to identify relevant individual content pieces and not just a site that happens to have matching keywords. In the present day and the future, search engines will be more focused on ensuring that websites and search results are more relevant to what users are actually looking for. This is essentially a win for everybody.


In order to enjoy the true benefits of search engine optimization in this modern age, a concrete strategy for creating new and relevant content is needed. Perhaps the best thing about this content is that it can then be utilized to attract visitors from social media and email channels to a website. Once a visitor is on your site, there’s a multitude of ways to help them engage as well as convert.


Approved Senior Network is located in St. Charles, MO
. We service senior care clients anywhere in the US and Canada.

Social Media and Home Care SEO Techniques

As social media platforms continue to become more powerful channels for driving engagement with people, search engines are taking more influence from the social media signals. But what does this really mean for your business?


Well, everything you post on social media needs to link with something relevant on your site. It is imperative to take a combined approach to content creation and promotion with technical search engine optimization and social media to get the best traction from both strategies.

This ideally means that you will have to stay on top of your home care SEO campaign; the strategy needs to be constantly changing. It’s not something you can just set and forget.


This approach will undoubtedly increase the reach of your web content and ascertain that as search engines continue to rely more on social media signals, they will be able to find a correlation between your social media content and website. Ultimately, this will help improve your site and its key content on the search engine results pages (SERPs).


In conclusion, search engine optimization is certainly not dead. However, if you want to succeed in your campaign, you need to use the right techniques and ensure that your home care SEO resource knows how to align your company’s digital footprint with the current web trends. Success with SEO in 2021 and the coming years will need a different approach compared to the tactics of the previous years. If your SEO approach is as “human” as possible, you can be sure that good things are going to happen for your search engine ranking.


Local Search engine optimization
 (SEO) is an ever-changing world and whether a specialist or an SEO agency, staying on top means keeping track of the blogs by Matt Cutts, watching Google Updates, and changing their long-term ranking strategy accordingly.

Despite all the wealth of information out there, there are many SEO specialists who aren’t changing nearly fast enough and it is their clients that are getting hurt as a result. This also affects webmasters who need to handle their own SEO work.


Classic Home Care SEO Mistakes

  • Too Much Emphasis On Keyword Density
  • Using Cheap Content Copy
  • Ignoring Mobile Search
  • Not Keeping A Social Media Profile Active

In Conclusion

While getting links from other websites will remain a much sexier topic of discussion, and while that remains a very important part of modern home care SEO, having outbound links is an extremely important part of modern SEO. You don’t need to overdo it. Even just one to three per page can make all the difference in helping your site look trustworthy and move up the rankings. Follow the advice given in this article and you will see some major positive results! Approved Senior Network Home Care SEO is always here to assist you.

“SEO is the process of taking steps to help a website or piece of content rank higher on Google. … To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.”,

Neil Patel


In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

In order for Google or any other search engine to boost your rank for your website, they want to see these things:

  1. Relevance
  2. Authority
  3. Usefulness
When someone searches for “home care in St. Louis, Missouri” Google will show the websites that get the most traffic, talk about everything related to Home Care in St. Louis, and give the user a good user experience.

Search engines will not show organic results for “truck tires St. Louis”, or “cupcakes St. Louis”. These keywords are not relevant or useful to the reader.

We work hard to earn the first page of google

  1. Great content. I mean REALLY great content. Not just a paragraph about senior home care, but an entire page devoted to senior home care.
  2. Long-Form Content (described above)
  3. Location pages. For every location you serve, which might be MANY, add a page that is written in long-form content about the area, and the services your home care agency provides in that area.
  4. Traffic. A monthly newsletter and regular outreach emails and blog posts will drive traffic to your website. Social media also helps a lot!
  5. Backlinks – important but not as important as the content on your pages.
  6. Advanced Schema code- Advanced schema takes a while to understand, write, and implement. Fortunately, we can do it all! The plugins used on your website do not provide enough schema to make a difference. We write ours by hand.
  7. A well-built website that is super fast.
  8. A great relationship with your very nicely optimized Google My Business listing.

Simply put, if the major search engines can’t easily crawl your website then you are unlikely to rank. Your site needs to be easy for search engine bots to understand and the key ingredient to search engines efficiently crawling your site is good site architecture. Good website structure means that all of your most important pages are viewable within a couple of clicks from the homepage. This makes your content easily accessible to not only search engines but visitors too.

Of course! With guides like ours and a strong desire to learn about SEO you are soon to become an SEO guru! We provide a Basic SEO Report Card so that you can begin to climb the ranks yourself. Each section of our SEO guide will provide you with the most efficient ways to harness the full power of Search Engine Optimization! Of course we would love to partner with you on your SEO project. Approved Senior Network Home Care SEO can advise or take on the whole project, leaving you to run your business.

Questions About ASN Home Care Marketing & Sales System

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible and approachable. –IMSMarketing


As a marketer, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always sometimes is, “why does my business need a blog?” It doesn’t matter what kind of company you run, whether it is a home care agency, home health care agency, assisted living, care home, or other senior service business….you should always have a blog.


Reasons to Have a Blog On Your Home Care Website

  • Each blog post drives traffic to your website.
  • Each blog post is a new page on your site indexed by Google, and this is a GREAT thing!
  • You can share your content on all social media.
  • It converts traffic into leads
  • Drives long-term results. Blog posts never go away!
  • Establishes authority. You know your stuff.
  • Helps you share important news about your business.
  • Helps fill your monthly newsletter with GREAT content!
  • Helps with Link Building


How Does a Home Care Blog Improve SEO?

Quality Content Helps You Generate Backlinks – One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. … Content Allows You to Incorporate Keywords – Quality content is the only way to make sure that you can strategically use your keywords. – SocialMediaToday


How Do You Write Blog Content?

  • Search Engine Optimization (SEO) for your article
  • Create a search engine-friendly title. Include 1-2 keywords related to your topic. …
  • Optimize your abstract. Place essential findings and keywords in the first two sentences of your abstract. …
  • Use keywords throughout your article. …
  • Be consistent. …
  • Build links.
  • Add in more steps and repeat the process A LOT. –Wiley

Approved Senior Network Marketing knows and understands the importance of writing content that engages, educates, and persuades your target audience to interact with your home care business.


As a senior care business owner, you likely understand the importance of having content that can effectively drive traffic, improve rankings, and ultimately increase sales and phone calls…but who has time for all that writing?


Not to mention proper optimization of the content to ensure it gets all that Google magic.


Let our team of expert copywriters write content that clearly communicates your brand’s message, all while highlighting what sets your services or products apart from the competition.


  • Premium blog posts that attract the right audience
  • Informational articles
  • Instructional guides or “how-to” content pieces
  • Sales copy that converts visitors to happy customers
  • And more…

What is Brand Image?

The Bottom Line: Brand Image Matters

Brand image is important for any business. When consumers buy a product or service, they aren’t just buying a product or service; they’re buying what your brand stands for. That’s why it’s so important to design your brand image to convey exactly what you want it to say. -Forbes

What is the importance of a strong brand image?

Your brand image is how you’re viewed as a business, whether that’s online, through traditional marketing, or even through word of mouth. It’s how you’re viewed for either the bad, or good. This can be detrimental to the success of your business, how easily you can achieve your goals, and how quickly you can make your mark in the industry.


With this in mind, the stronger your brand image is, fully representing your mission as a company, the stronger opportunities you will have to grow and reach your business goals.


Your brand image will have a direct impact on your success, in many different ways. From your ability to attract and retain the right customers, your ability to sell, your ability to become visible for the right reasons, your ability to collaborate with other brands, and your ability to last and build a legacy.


A strong brand image can transform the capabilities of your business. With this in mind, it’s important that you spend some time nurturing and developing your brand image.


How to build a strong brand image for your business

Here’s a timeline to follow to ensure that strong brand-building can be achieved. This process can be followed whether you’re a start-up, developing your initial brand image, or whether you’re hoping to refresh your branding and identity.


Identify who you are as a brand

Before creating your brand, you must identify who you are as a company. What are you offering? Why are you offering this product/service? What differentiates you from other brands? All of these questions will help you set your intentions as a brand.


Identify who you are targeting as a customer base

The next step of building a strong brand image for your business is identifying your target audience. Your branding guidelines will be in place to attract your ideal customer base. With this in mind, the messages that you communicate, the fonts that you select, the colors that you choose can all either connect or disconnect your future customers.


Develop your brand mission and values

To develop a brand image business strategy, you must have your mission and values in place. This is what you stand for, what you support and what you’ll offer all customers moving forward. This will build the foundations of your brand image, before the visuals and creative steps commence.


Experiment with your tone of voice

A strong brand image for your business will engage with your consumers. You should experiment with your tone of voice, understanding which tone offers the greatest connectivity. Are you a fun-loving brand, opting for relaxed tones? Are you a corporate brand, requiring eloquent and professional guidelines? Whatever your vibe may be, it’s important that your voice can match this.


Inject your brand’s personality

Brand building should be fun, it should be creative. In order to remain memorable, to stand out, to engage with your audience on a human level, you should inject your brand image with personality. This will increase loyalty, engagement and trust with your target audience.


Create your brand guidelines

Once you have your foundations in place, it’s time to develop the visualize of your brand image. This will include your logo, selecting a font, selecting a tagline, selecting your brand colours. Your visual image will represent who you are as a brand, it will aim to connect the ideal customers.


Your brand image can also increase your memorability in the industry, along with recall. By developing strong branding guidelines, you’ll have a plan to follow across all of your marketing material.


Be your brand, everywhere you go

In order for other people to buy into your brand image, you must be your brand everywhere you go. It’s important that your brand image is consistent across all channels. Whether that’s your social media icon, your email marketing style, or your website design, all channels should fall under your guidelines.


In addition, to prolong a strong brand image, it’s time to advocate it. Share your branding, create associations, boost recognition and bring your brand identity to life.  MaxWeb


What is a Brand Identity?

Your brand identity is the combination of all of your marketing and branding efforts, including your:


  • Logo and tagline
  • Aesthetic style, such as fonts, colors, and visuals
  • User experience and engagement
  • Overall brand tone and personality
  • Competitive positioning in your industry and niche
  • Marketing materials, campaigns, and channels
  • Customer service and support efforts

These are all things that you’re creating and publishing in an effort to sculpt your brand image. And the brand image is how it all lands for your audience. – Oberlo


Consistency with Your Brand Image is Important

One of the most critical steps for strong brand image building is to make sure your general vibe is consistent.


Here are some tips for making that happen:


  • Use the same visual aesthetics across all materials and platforms. This includes photo or illustration styles, filters, colors, icons, and fonts.
  • Likewise, use the same brand tone and voice in your copy. The tone is critical to personality perception, so all of your materials should support it.
  • Cross-pollinate your content. Email out your latest ebook, announce your new product line on social media, and use your website’s sale image in a Facebook ad.
  • Incorporate various channels into your sales funnel. Catch your audience on different channels to create a consistent cross-platform experience

What is Social Media Marketing?

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

  • Social media marketing uses social media and social networks to market a company’s products and services.
  • It allows companies to engage with existing customers and reach new ones as they promote their culture, mission, or tone.
  • Sites like Facebook, Twitter, and Instagram are commonly used to execute social media marketing.
According to Ronn Torossian, there are 6 types of social media:
– Social Networks (Facebook/LinkedIn)
– Social News (Reddit)
– Microblogging (Twitter)
– Bookmarking Sites (Pinterest)
– Media Sharing (YouTube)
– Community Blogs (Tumblr)

Affordable Social Media Management

What are your senior care business goals? Whether it’s gaining more followers or increasing customer engagement, senior care businesses around the US and Canada are discovering ways that social media is contributing to their success and growth.

All successful businesses have learned how important it is to know their audiences as well as interact with them. The benefit of social media is that interacting with your audience is now easier than ever.

Utilizing the analytics integrated into Facebook and Linkedin, we now have the ability to target major demographics, business types and track and anticipate online behaviors. This can allow your business to increase brand awareness inexpensively and connect with real individuals.

The importance of social media for web traffic is unparalleled. Social media posts can be used to drive targeted traffic and boost your site’s SEO. Social media is the best tool to connect with and learn from your consumers and industry leaders as well. Traditional marketing has always had a guesswork approach whereas social media can allow for remarketing and retargeting to specific customers.

Facebook: The demographics of Facebook get older every day. This is great for senior care and home care businesses! Facebook has become the world’s leading social media platform. Facebook is in the news with updates weekly. So why not use Facebook to your advantage? The unique part of using Facebook advertising is that their reporting is connected to unique users. This allows businesses to track and retarget to real people.

Linkedin: Linkedin is Facebook for business professionals. This is a professional networking website where your next opportunity, job, sale, or client may be coming from. Linkedin is filled with alumni, interest groups, past, present, and potential future employers, and many other ways to expand your business networking capabilities. Marketing yourself with other B2B companies has never been easier!

Taking your networking to a social platform can improve your connectivity and be a valuable use of your time.

When it comes to setting up social media accounts, there is so much more to it than simply filling out a form. It is easy to overlook some very important aspects when creating a social media page or profile. It is critical for brand recognition that you maintain consistency across the web with your brand’s visual and voice elements.

Here are three important things to remember when setting up your social media accounts:

When your business is being represented on social media networks such as Facebook or Twitter as well as on a website of your own, it is important to ensure that it is recognizable everywhere. If there is too much variety in the feel and look of your profile or the voice behind your account, your audience could become confused.

Although every social media network does demand an approach that is slightly different if you want to obtain the best results, if the core style and themes of every account are recognizable, it will be a lot easier for customers to not only find, but also connect with you.

The visual aspect is obviously the most recognizable element for your audience; this is why it is important that all visual elements are kept consistent as possible. Every profile should use the same color scheme and a matching profile picture or avatar should also be used. You should also keep your header, on networks that allow for a header image, in-line with your visual branding choices.

Working from your company website is an easy way to start this process. Use the logos and colors you have chosen to create the proper visual elements for social media networks that either match or at least show a style that’s similar to your website.

Once you have decided on the kind of themes or story that you want to be portrayed as a company, make sure they remain consistent. By matching the voice as well as the general themes of your updates, your audience will be able to more easily identify your brand in various areas of the web.

It is important that your customers are provided with a feel for your company culture as well as what you stand for simply by looking over your social media posts. A great way in which you can keep a common thread running throughout all your updates is by starting with a core theme or message.

Does A Home Care Agency Really Need a Monthly E-Newsletter?

YES! Gives These 5 Reasons Why a Monthly Newsletter is Important Way to Connect with Customers

Today, a connection is what the customers want with the brands and businesses they like. They can follow you on social media, but the link to them personally is a matter of being professional and personable.

Why would customers want to receive commercial newsletter mail? When newsletters come with high content, subscribers stay connected and engaged. See your email newsletter as a means for providing exceptional value via exciting content. People buy because they’re loyal to you and trust you, not because you sell. Connect!

Increase Website Traffic

If you want to drive more people to your website, you can’t expect that it will happen organically. You need to work actively to attract visitors, and your email newsletter can help. You need to invite them, encourage and incentivize their presence if you want customers to come to your site, browse through content, and make a purchase. Make sure that you target the right audience and include a strong call-to-action.

Drive Sales

With email newsletters, you can drive your material sales. It’s simple because email marketing is beneficial when it comes to selling. When a consumer views your email newsletter, you have the opportunity to offer a product, explain its benefits, and connect to them. People are impulsive, so by providing incentives (such as a special promotion or coupon,) can get your readers to take action because many people are impulsive.

Grow Your Social Media Community

Emails that contain social sharing buttons have a much higher click-through rate when compared to those that don’t. Social media platforms like Facebook, Twitter, and LinkedIn, are essential to your overall growth and marketing strategies. However, growing those channels can require more time and work. Email newsletters can help you build your online community – engage them through their inbox and guide them to your social media channels. There, you have more reach and will start generating more activity.

Reputation Management

There are two ways to utilize email newsletters – send your own with advertising and information, or buy ad space in an established newsletter. With an established newsletter, you can take advantage of their established customer base and reputation, which helps you target your audience and is cost-effective. If your business is not that known, this can be especially useful for you. Newsletter providers often write and design ads as well as manage the mailing list.


What is the Value of an Email Newsletter for Home Care Agencies?

Awareness. Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email.

What Makes an Email Newsletter Great?

According to Content Marketing Institute, these elements make a newsletter GREAT!


We’re inundated with information and another lengthy newsletter is not going to help anyone. Instead of trying to cram everything into your document, try to limit it to just one page. Shorter, more frequent deliveries are more desirable than the occasional tome.



The best newsletters utilize classic story-telling techniques. Adopt a conversational tone to draw your reader in. Reveal some inside secrets about your industry. Remember, you’re writing a letter, not just reporting news.


Reader Focus
Don’t write a diary. Your audience is going to be interested in how you can help them, not hearing about all your successes and dramas. eNewsletters focused on content draw more readership.


Call to Action
Let’s be honest here. None of us would take time out of our busy schedules to write a newsletter unless we wanted something from it. Every newsletter needs to have a clear call to action. This can be in the shape of a coupon, registration for an event or even a request to join your Facebook page. Make sure you’re asking your readers to do something.


The importance of design is often mentioned at the Content Marketing Institute. The newsletter is no exception. While plenty of email services offer design templates. An attractive newsletter, either print or email, is going to encourage readership and support your brand.


Your newsletter is one of the most effective ways you have to communicate with your clients and prospects. Adopting these techniques will put you on the path to success and ensure your news is opened and read.

Questions About Recruit and Retain

Our staff can have your program ready in as little as 7 business days. There are certain items we need from you in order to start. The faster your team gives us the needed items, the faster your program goes live!

For all changes, questions, and other requests, use our support desk. Go to


Yes and No. We recommend sending us the text or email changes via support. Some changes might mean that other pieces of your program also need to change. It’s important to let us help you manage processes and text changes.

Of course! Send a note to support and we will make sure we get you set up on the calendar for a ZOOM call.


Most of the time yes. Cost really depends on the items you want and the number of offices involved. We will happily give you an accurate quote.

Questions About Home Care Leads Program

The cost of Google Ads can vary depending on a number of factors, such as the competitiveness of your industry, the keywords you’re targeting, and your advertising budget. With Google Ads, you set your own budget, and you only pay when someone clicks on your ad. It’s important to regularly monitor your campaigns and adjust your budget as needed to ensure you’re getting the best return on investment.

Google Ads allows you to target your ads based on a number of factors, including keywords, location, device, demographics, and interests. To target the right audience, it’s important to research and choose the right keywords, create compelling ad copy that speaks directly to your target audience, and use targeting options to reach people who are most likely to be interested in your product or service.

Google Ads provides a number of metrics to help you measure the success of your campaigns, such as click-through rate, conversion rate, cost per click, and cost per acquisition. It’s important to regularly monitor these metrics and make adjustments as needed to optimize your campaigns for better performance. You can also use conversion tracking and Google Analytics to get more detailed insights into how your ads are driving business results.

Yes, Google Ads can be an effective way to advertise for local businesses. With Google Ads, you can target specific geographic locations, such as cities or zip codes, to reach people who are nearby and looking for your products or services. You can also use local extensions to include your business address, phone number, and directions in your ads, making it easy for potential customers to find and contact you.

To create effective ad copy for your Google Ads, it’s important to focus on your unique value proposition and the benefits of your product or service. Use clear, concise language, and include a strong call-to-action to encourage people to click on your ad. You should also test different ad variations to see what works best, and use ad extensions to provide additional information, such as your phone number or website links, to make your ads more compelling.

To create a landing page that converts leads from Google Ads, it’s important to make sure the page is relevant to the ad and includes a clear call-to-action. Use headlines and copy that speak directly to the user’s needs, and include images and videos that help illustrate your message. Make sure the page is mobile-friendly and loads quickly, and use forms that are easy to fill out to capture user information.

The time it takes to see results from Google Ads for lead generation can vary depending on a number of factors, such as your industry, keywords, and targeting options. Generally, it’s recommended to give your campaigns at least a month to gather data and optimize before making any major changes. However, you may start to see some results, such as increased website traffic and lead volume, within the first few days of launching your campaigns.

To optimize your Google Ads campaigns for lead generation, it’s important to regularly monitor your campaigns and make adjustments as needed. This includes optimizing your ad copy, targeting, bidding, and landing pages to improve performance. You should also use conversion tracking and Google Analytics to get insights into how your ads are driving leads and adjust your campaigns accordingly.

To stand out from competitors in Google Ads for lead generation, it’s important to create ad copy that highlights your unique value proposition and speaks directly to your target audience. Use ad extensions to provide additional information, such as reviews or testimonials, that can help differentiate your business. You should also regularly monitor your competitors’ ads and adjust your own campaigns accordingly to stay competitive.

To know if your Google Ads campaigns are generating quality leads, it’s important to track and analyze your conversion data. Use conversion tracking and Google Analytics to get insights into how your ads are driving leads, and analyze the quality of those leads based on factors such as lead source, behavior, and demographics. You should also regularly review and optimize your campaigns to improve lead quality over time.

Questions About Home Care Sales Training

When you make your purchase, you have 1 year from that date to complete the program.

There are no refunds. Once you purchase a digital product, you should plan on completing the training. 

As a special introductory offer, we are sending each company the full set of flyers and handouts with their company name, logo, phone, email. Please give us two weeks from purchase to complete that process. This was only an introductory offer and may not apply to your purchase. 

In order to receive your certificate, you must complete all modules and quizzes. The system will notify us internally when you are finished. We will email you a copy of your certificate.

Once you have completed training, we will reach out to you and offer a complimentary QA with one of our home care marketing sales experts. She will answer all of your questions.

Questions About Home Care Marketing Mastermind

A home care marketing mastermind group is a community of like-minded entrepreneurs who come together to share knowledge, ideas, and resources to improve their marketing efforts. Joining a mastermind group can help home care agency owners in several ways, including gaining new insights into marketing strategies, identifying potential challenges and solutions, receiving feedback on their marketing initiatives, and establishing valuable connections with other business owners in their industry.

To find the right marketing mastermind group for your home care business, you should start by doing some research online. Look for groups that cater to your industry or niche, and read reviews or testimonials from other members to gauge their experiences. You can also reach out to your professional network or business associations for recommendations. It’s important to choose a group that aligns with your values and goals and provides a supportive and constructive environment.

ASN’s Home Care Marketing Mastermind is $57 per month. If you are a client in the “Connect and Grow” Program, it’s FREE.


The costs of joining a marketing mastermind group can vary depending on the group’s size, structure, and level of engagement. Some groups may charge a monthly or annual membership fee, while others may require an upfront payment for a set period. In addition to membership fees, you may also need to budget for travel expenses if the group meets in person, or for virtual meeting software if the group meets online.

Participating in a marketing mastermind group can provide numerous benefits for your home care agency, such as access to expert insights and feedback, accountability, and networking opportunities. You should expect to contribute to the group’s discussions and activities actively, share your experiences and expertise, and be open to constructive feedback and suggestions. You should also be prepared to dedicate time and resources to implementing the strategies and ideas you learn from the group.

To make the most out of your membership in a marketing mastermind group, you should be an active participant in the group’s discussions and activities. Take advantage of the opportunity to learn from other members and share your own insights and experiences. Set specific goals for your marketing efforts and hold yourself accountable to the group for achieving them. Finally, be open to feedback and suggestions from other members and use them to improve your marketing initiatives.