Before joining Approved Senior Network, Dawn worked for Devoted Guardians Home Care and Home Health in Tempe, as Director of Marketing. She increased revenue by 84% (3.5 million) in three years by developing and building high-performing teams and a stellar brand. She has also worked for Home Instead Senior Care in outside sales, as Director of Marketing and Director of Operations. Dawn brings with her a wealth of knowledge and understanding of the current home care space, from online marketing to in-person direct referral marketing. She is also intimately familiar with the challenges of recruiting and retention in the home care market and comes to us with a plethora of ideas to share with our clients. Dawn Fiala is based in Phoenix, AZ. She has a Bachelor of Science in Marketing, & 15 years experience in Home Care Marketing, Sales, Recruitment, and Retention. She is a wife, a mom to two grown children (got them through college – whew), and a dog/cat mom. Dawn enjoys hiking and movies.