Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible and approachable. –IMSMarketing

As a marketer, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always sometimes is, “why does my business need a blog?” It doesn’t matter what kind of company you run, whether it is a home care agency, home health care agency, assisted living, care home, or other senior service business….you should always have a blog.

Reasons to Have a Blog On Your Home Care Website

• Each blog post drives traffic to your website.
• Each blog post is a new page on your site indexed by Google, and this is a GREAT thing!
• You can share your content on all social media.
• It converts traffic into leads
• Drives long-term results. Blog posts never go away!
• Establishes authority. You know your stuff.
• Helps you share important news about your business.
• Helps fill your monthly newsletter with GREAT content!
• Helps with Link Building

How Does a Home Care Blog Improve SEO?

Quality Content Helps You Generate Backlinks – One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. … Content Allows You to Incorporate Keywords – Quality content is the only way to make sure that you can strategically use your keywords. – SocialMediaToday

How Do You Write Blog Content?

• Search Engine Optimization (SEO) for your article
• Create a search engine-friendly title. Include 1-2 keywords related to your topic. …
• Optimize your abstract. Place essential findings and keywords in the first two sentences of your abstract. …
• Use keywords throughout your article. …
• Be consistent. …
• Build links.
• Add in more steps and repeat the process A LOT. –Wiley
  
  

Approved Senior Network Marketing knows and understands the importance of writing content that engages, educates, and persuades your target audience to interact with your home care business.

As a senior care business owner, you likely understand the importance of having content that can effectively drive traffic, improve rankings, and ultimately increase sales and phone calls…but who has time for all that writing?

Not to mention proper optimization of the content to ensure it gets all that Google magic.

Let our team of expert copywriters write content that clearly communicates your brand’s message, all while highlighting what sets your services or products apart from the competition.

• Premium blog posts that attract the right audience
• Informational articles
• Instructional guides or “how-to” content pieces
• Sales copy that converts visitors to happy customers
• And more…

What is Brand Image?

The Bottom Line: Brand Image Matters

Brand image is important for any business. When consumers buy a product or service, they aren’t just buying a product or service; they’re buying what your brand stands for. That’s why it’s so important to design your brand image to convey exactly what you want it to say. -Forbes

What is the importance of a strong brand image?

Your brand image is how you’re viewed as a business, whether that’s online, through traditional marketing, or even through word of mouth. It’s how you’re viewed for either the bad, or good. This can be detrimental to the success of your business, how easily you can achieve your goals, and how quickly you can make your mark in the industry.

With this in mind, the stronger your brand image is, fully representing your mission as a company, the stronger opportunities you will have to grow and reach your business goals.

Your brand image will have a direct impact on your success, in many different ways. From your ability to attract and retain the right customers, your ability to sell, your ability to become visible for the right reasons, your ability to collaborate with other brands, and your ability to last and build a legacy.

A strong brand image can transform the capabilities of your business. With this in mind, it’s important that you spend some time nurturing and developing your brand image.

How to build a strong brand image for your business

Here’s a timeline to follow to ensure that strong brand-building can be achieved. This process can be followed whether you’re a start-up, developing your initial brand image, or whether you’re hoping to refresh your branding and identity.

Identify who you are as a brand

Before creating your brand, you must identify who you are as a company. What are you offering? Why are you offering this product/service? What differentiates you from other brands? All of these questions will help you set your intentions as a brand.

Identify who you are targeting as a customer base

The next step of building a strong brand image for your business is identifying your target audience. Your branding guidelines will be in place to attract your ideal customer base. With this in mind, the messages that you communicate, the fonts that you select, the colors that you choose can all either connect or disconnect your future customers.

Develop your brand mission and values

To develop a brand image business strategy, you must have your mission and values in place. This is what you stand for, what you support and what you’ll offer all customers moving forward. This will build the foundations of your brand image, before the visuals and creative steps commence.

Experiment with your tone of voice

A strong brand image for your business will engage with your consumers. You should experiment with your tone of voice, understanding which tone offers the greatest connectivity. Are you a fun-loving brand, opting for relaxed tones? Are you a corporate brand, requiring eloquent and professional guidelines? Whatever your vibe may be, it’s important that your voice can match this.

Inject your brand’s personality

Brand building should be fun, it should be creative. In order to remain memorable, to stand out, to engage with your audience on a human level, you should inject your brand image with personality. This will increase loyalty, engagement and trust with your target audience.

Create your brand guidelines

Once you have your foundations in place, it’s time to develop the visualize of your brand image. This will include your logo, selecting a font, selecting a tagline, selecting your brand colours. Your visual image will represent who you are as a brand, it will aim to connect the ideal customers.

Your brand image can also increase your memorability in the industry, along with recall. By developing strong branding guidelines, you’ll have a plan to follow across all of your marketing material.

Be your brand, everywhere you go

In order for other people to buy into your brand image, you must be your brand everywhere you go. It’s important that your brand image is consistent across all channels. Whether that’s your social media icon, your email marketing style, or your website design, all channels should fall under your guidelines.

In addition, to prolong a strong brand image, it’s time to advocate it. Share your branding, create associations, boost recognition and bring your brand identity to life. – MaxWeb

What is a Brand Identity?

Your brand identity is the combination of all of your marketing and branding efforts, including your:

• Logo and tagline
• Aesthetic style, such as fonts, colors, and visuals
• User experience and engagement
• Overall brand tone and personality
• Competitive positioning in your industry and niche
• Marketing materials, campaigns, and channels
• Customer service and support efforts

These are all things that you’re creating and publishing in an effort to sculpt your brand image. And the brand image is how it all lands for your audience. – Oberlo

Consistency with Your Brand Image is Important

One of the most critical steps for strong brand image building is to make sure your general vibe is consistent.

Here are some tips for making that happen:

• Use the same visual aesthetics across all materials and platforms. This includes photo or illustration styles, filters, colors, icons, and fonts.
• Likewise, use the same brand tone and voice in your copy. The tone is critical to personality perception, so all of your materials should support it.
• Cross-pollinate your content. Email out your latest ebook, announce your new product line on social media, and use your website’s sale image in a Facebook ad.
• Incorporate various channels into your sales funnel. Catch your audience on different channels to create a consistent cross-platform experience

Affordable Social Media Management

What are your senior care business goals? Whether it’s gaining more followers or increasing customer engagement, senior care businesses around the US and Canada are discovering ways that social media is contributing to their success and growth.

All successful businesses have learned how important it is to know their audiences as well as interact with them. The benefit of social media is that interacting with your audience is now easier than ever.

Utilizing the analytics integrated into Facebook and Linkedin, we now have the ability to target major demographics, business types and track and anticipate online behaviors. This can allow your business to increase brand awareness inexpensively and connect with real individuals.

The importance of social media for web traffic is unparalleled. Social media posts can be used to drive targeted traffic and boost your site’s SEO. Social media is the best tool to connect with and learn from your consumers and industry leaders as well. Traditional marketing has always had a guesswork approach whereas social media can allow for remarketing and retargeting to specific customers.

Facebook: The demographics of Facebook get older every day. This is great for senior care and home care businesses! Facebook has become the world’s leading social media platform. Facebook is in the news with updates weekly. So why not use Facebook to your advantage? The unique part of using Facebook advertising is that their reporting is connected to unique users. This allows businesses to track and retarget to real people.

Linkedin: Linkedin is Facebook for business professionals. This is a professional networking website where your next opportunity, job, sale, or client may be coming from. Linkedin is filled with alumni, interest groups, past, present, and potential future employers, and many other ways to expand your business networking capabilities. Marketing yourself with other B2B companies has never been easier!

Taking your networking to a social platform can improve your connectivity and be a valuable use of your time.

When it comes to setting up social media accounts, there is so much more to it than simply filling out a form. It is easy to overlook some very important aspects when creating a social media page or profile. It is critical for brand recognition that you maintain consistency across the web with your brand’s visual and voice elements.

Here are three important things to remember when setting up your social media accounts:

When your business is being represented on social media networks such as Facebook or Twitter as well as on a website of your own, it is important to ensure that it is recognizable everywhere. If there is too much variety in the feel and look of your profile or the voice behind your account, your audience could become confused.

Although every social media network does demand an approach that is slightly different if you want to obtain the best results, if the core style and themes of every account are recognizable, it will be a lot easier for customers to not only find, but also connect with you.

The visual aspect is obviously the most recognizable element for your audience; this is why it is important that all visual elements are kept consistent as possible. Every profile should use the same color scheme and a matching profile picture or avatar should also be used. You should also keep your header, on networks that allow for a header image, in-line with your visual branding choices.

Working from your company website is an easy way to start this process. Use the logos and colors you have chosen to create the proper visual elements for social media networks that either match or at least show a style that’s similar to your website.

Once you have decided on the kind of themes or story that you want to be portrayed as a company, make sure they remain consistent. By matching the voice as well as the general themes of your updates, your audience will be able to more easily identify your brand in various areas of the web.

It is important that your customers are provided with a feel for your company culture as well as what you stand for simply by looking over your social media posts. A great way in which you can keep a common thread running throughout all your updates is by starting with a core theme or message.

Does A Home Care Agency Really Need a Monthly E-Newsletter?

YES!

MMMatters.com Gives These 5 Reasons Why a Monthly Newsletter is Important Way to Connect with Customers

Today, a connection is what the customers want with the brands and businesses they like. They can follow you on social media, but the link to them personally is a matter of being professional and personable.

Why would customers want to receive commercial newsletter mail? When newsletters come with high content, subscribers stay connected and engaged. See your email newsletter as a means for providing exceptional value via exciting content. People buy because they’re loyal to you and trust you, not because you sell. Connect!

Increase Website Traffic

If you want to drive more people to your website, you can’t expect that it will happen organically. You need to work actively to attract visitors, and your email newsletter can help. You need to invite them, encourage and incentivize their presence if you want customers to come to your site, browse through content, and make a purchase. Make sure that you target the right audience and include a strong call-to-action.

Drive Sales

With email newsletters, you can drive your material sales. It’s simple because email marketing is beneficial when it comes to selling. When a consumer views your email newsletter, you have the opportunity to offer a product, explain its benefits, and connect to them. People are impulsive, so by providing incentives (such as a special promotion or coupon,) can get your readers to take action because many people are impulsive.

Grow Your Social Media Community

Emails that contain social sharing buttons have a much higher click-through rate when compared to those that don’t. Social media platforms like Facebook, Twitter, and LinkedIn, are essential to your overall growth and marketing strategies. However, growing those channels can require more time and work. Email newsletters can help you build your online community – engage them through their inbox and guide them to your social media channels. There, you have more reach and will start generating more activity.

Reputation Management

There are two ways to utilize email newsletters – send your own with advertising and information, or buy ad space in an established newsletter. With an established newsletter, you can take advantage of their established customer base and reputation, which helps you target your audience and is cost-effective. If your business is not that known, this can be especially useful for you. Newsletter providers often write and design ads as well as manage the mailing list.

What is the Value of an Email Newsletter for Home Care Agencies?

Awareness. Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email.

What Makes an Email Newsletter Great?

According to Content Marketing Institute, these elements make a newsletter GREAT!

Brevity
We’re inundated with information and another lengthy newsletter is not going to help anyone. Instead of trying to cram everything into your document, try to limit it to just one page. Shorter, more frequent deliveries are more desirable than the occasional tome.

Storytelling

The best newsletters utilize classic story-telling techniques. Adopt a conversational tone to draw your reader in. Reveal some inside secrets about your industry. Remember, you’re writing a letter, not just reporting news.

Reader Focus
Don’t write a diary. Your audience is going to be interested in how you can help them, not hearing about all your successes and dramas. eNewsletters focused on content draw more readership.

Call to Action
Let’s be honest here. None of us would take time out of our busy schedules to write a newsletter unless we wanted something from it. Every newsletter needs to have a clear call to action. This can be in the shape of a coupon, registration for an event or even a request to join your Facebook page. Make sure you’re asking your readers to do something.

Design
The importance of design is often mentioned at the Content Marketing Institute. The newsletter is no exception. While plenty of email services offer design templates. An attractive newsletter, either print or email, is going to encourage readership and support your brand.

Your newsletter is one of the most effective ways you have to communicate with your clients and prospects. Adopting these techniques will put you on the path to success and ensure your news is opened and read.