Home Care Marketing, Sales, & Recruiting Programs

Video Sales Training: Learn How to Take Your In-Field Home Care Sales & Marketing to the Next Level

Approved Senior Network (ASN), a leading provider of home care sales and marketing solutions, is excited to announce the launch of their new Home Care Sales Training & Certification Program. This comprehensive course is designed to help home care agency owners and marketers master the skills needed to grow their businesses and increase revenue.

The Home Care Sales Training & Certification Program covers a wide range of topics, including “breaking into” skilled nursing facilities (SNFs), marketing to hospitals and care managers, hiring a home care marketer, and handling upset clients. Participants will also learn how to generate more revenue, plan for the future, and use key performance indicators (KPIs) to measure success.

Pricing: $499 Per Marketer or Owner

Home Care Sales Training Video Program

  • 32 Modules = 12 hours of video training, 16 videos, 16 quizzes. (See full list below)
  • Certificate of Completion- ASN Home Care Marketing Certified

Limited Time Bonuses:

  • 40 Handouts- Customized with your logo and contact information. (See samples below)
  • 1 Consultation Call with Experienced Home Care Sales & Marketing Expert upon completion
 
***Once purchased, your organization has 1 year to complete the training program. We do not provide refunds for sales training products.

Program Results:

  • Increase your referrals
  • Grow your private pay revenue
  • Build strong referral relationships
  • Grow partnerships with referral sources and become the preferred home care choice
  • Set agency apart from competitors
  • Help with client relationship management
  • Increase assessment bookings
  • Increase assessment signings


Prepare your field marketer for opportunities with referral sources of all types including:

  • Hospitals,
  • SNFs,
  • CCRC,
  • Assisted Living,
  • Adult Day Care,
  • Fiduciaries,
  • Medical Equipment,
  • Hospice,
  • Home Health,
  • Geriatric Care Managers,
  • Churches,
  • Senior Centers and more.

Your Complete Home Care Sales Training Solution w/ Dawn Fiala

Dawn Fiala
Before joining Approved Senior Network, she worked for Devoted Guardians Home Care and Home Health in Tempe, as Director of Marketing.
 

She increased revenue by 84% (3.5 million) in three years by developing and building high-performing teams and a stellar brand.

 
She has also worked for Home Instead Senior Care in outside sales, as Director of Marketing and Director of Operations.
 
Dawn brings with her a wealth of knowledge and understanding of the current home care space, from online marketing to in-person direct referral marketing. She is also intimately familiar with the challenges of recruiting and retention in the home care market and comes to us with a plethora of ideas to share with our clients.
 
Dawn Fiala is based in Phoenix, AZ. She has a Bachelor of Science in Marketing, & 15 years experience in Home Care Marketing, Sales, Recruitment, and Retention. She is a wife, a mom to two grown children (got them through college – whew), and a dog/cat mom. Dawn enjoys hiking and movies.

Completion Certificate

Home Care Marketing, Sales, & Recruiting Programs

Pricing: $499 Per Marketer or Owner

Home Care Sales Program Course Outline

Welcome to Home Care Sales Training by Approved Senior Network

Outline and Objectives

Lesson 1: 5 Impressions That Get More Referrals
Quiz 1: The 5 Impressions

Lesson 2: Breaking Into the SNF! Learn how to get more referrals from local SNFs.
Quiz 2: Breaking Into the SNF

Lesson 3: Breaking Into Independent and Assisted Living! Learn how to get referrals from Assisted Living and Independent Living Communities.
Quiz 3: Breaking Into Independent and Assisted Living

Lesson 4: Breaking into Home Health, Hospice, and DME. Learn how to get more referrals from Home Health, Hospice, and DME.
Quiz 4- Breaking Into Home Health, Hospice, DME

Lesson 5: Marketing to Hospitals, Fiduciaries, Care Managers, Adult Day Care Centers- and The Virtual Field Trip! Learn how to get more referrals from all of these.
Quiz 5: Hospitals, Fiduciaries, Care Managers, Adult Day Care, Virtual Field Trip

Lesson 6: Memory Care, MD Offices, Supporting Your Marketing with Online Presence. Learn how to get more referrals and support your marketing with an online presence.
Quiz 6: Memory Care, MD Offices, Supporting Your Marketing with Online Presence

Lesson 7: How to HIRE a Home Care Marketer/Community Liaison. The right expectations, the right ads and more.
Quiz 7: How to HIRE a Home Care Marketer/Community Liaison

Lesson 8: Booking the Assessment, Intake Calls. Learn the “how to”, the phone skills, and what you need to know for a proper intake.
Quiz 8: Booking the Assessment, Intake Calls

Lesson 9: Quality Assurance, Setting Your Agency Apart, Intake Assessments. Quality Assurance goes a long way! Let QA practices set your agency apart.
Quiz 9: Quality Assurance, Setting Your Agency Apart, Intake Assessments

Lesson 10: How to Handle Upset Clients/Families. Handling upset clients, families and referral sources is an art. Dawn F shows you how to do it right.
Quiz 10: How to Handle Upset Clients/Families

Lesson 11: How to Market at Senior Fairs and Job Fairs. Get the most out of these events. Don’t waste your time and money doing it the WRONG way.
Quiz 11: How to Market at Senior Fairs and Job Fairs

Lesson 12: Marketing When You Have NO TIME. Quick marketing for smaller agencies…still important, still viable. Learn how!
QUIZ 12: Marketing When You Have NO TIME.

Lesson 13: How to Generate More Revenue for Your Home Care Business
Quiz 13: How to Generate MORE Revenue for your home care business.

Lesson 14: The Marketing BINDER! The amazing marketing binder. Every salesperson and owner should have one of these.
Quiz 14: The Marketing BINDER!

Lesson 15: Planning for the Future, KPIs and More. What is a KPI? Learn and plan for success.
Quiz 15: Planning for the Future, KPIs and More

Sample Handouts: Click on Any Image to See the Full Size Version

All 40 handouts are modifiable by you and your team. You can change colors, pictures, words, and contact information.

For a limited time, ASN will change the contact information and logo on all handouts. You will be able to make additional adjustments as you like.

Frequently Asked Questions About The Home Care Sales Training and Certification Program

When you make your purchase, you have 1 year from that date to complete the program.

There are no refunds. Once you purchase a digital product, you should plan on completing the training. 

As a special introductory offer, we are sending each company the full set of flyers and handouts with their company name, logo, phone, email. Please give us two weeks from purchase to complete that process. This was only an introductory offer and may not apply to your purchase. 

In order to receive your certificate, you must complete all modules and quizzes. The system will notify us internally when you are finished. We will email you a copy of your certificate.

Once you have completed training, we will reach out to you and offer a complimentary QA with one of our home care marketing sales experts. She will answer all of your questions.