Join us on a deep-dive journey into the world of fall marketing and online visibility in the home care industry, illuminated by the personal experiences of Heather from Visiting Angels and Rebecca from Care with Love. These dynamic women have transformed our marketing kit into engaging packages for their referral partners, sparking creativity and connection. Hear my perspective as a Registered Nurse and a home care industry veteran with over 15 years under my belt, as we delve into the artistry of creating engaging online content and the importance of quality website experience.
We’ll unravel the intricacies of creating compelling content, from blog posts and company news to infographics, videos, and beyond. Imagine the power of a perfectly crafted blog post or a captivating video, drawing your audience in and leaving them wanting more. We’ll also navigate the world of website optimization, discussing the significance of a professional, accessible, and responsive site, and the potential pitfalls that can cost you dearly.
As we journey toward the end, we’ll discuss SEO in-depth, dissecting elements like on-page optimization, website speed, and lead capture. Picture your brand ranking for vital keyword phrases in the home care market, even in cities where you don’t have an office. We’ll close by exploring case studies and marketing ideas that can ignite your campaigns and foster stronger relationships with referral sources. So, buckle up and get ready for a ride filled with insights, tips, and inspirations!
Follow Us for More:
Table of Contents
ToggleListen to the Entire Series via Our Podcast
Home Care SEO Part 1
Home Care SEO Part 2
Home Care SEO Part 3
Home Care SEO Part 4
Home Care SEO Part 5
Home Care SEO Part 6
Home Care SEO Part 7
Home Care SEO Part 8
Valerie VanBooven RN, BSN founded the company after years of working in many different roles from ICU Nurse to Discharge Planner, Home Care, Care Management and more. She wrote her first book in 2003, called “Aging Answers”. After that came “The Senior Solution” in 2009.
Valerie and her staff grew as more home care agencies and senior service businesses realized the undeniable value of being found online.
- Home Care Marketing Ideas: The Best Ways to Market Your Home Care Business - September 22, 2024
- Home Care SEO: Strategies for Home Care Website Search Engine Optimization - September 21, 2024
- Sales Training for Home Care: The Best Qualities of a Community Liaison - September 21, 2024