Website Design
Home health website design built for referral growth
Your website has two audiences. Families are only one of them.
A home health agency website has a harder job than most people building one realize.
A family searching for care is one visitor. A hospital case manager deciding where to send a discharge is another. A physician’s office looking for a provider who accepts a particular plan is a third. And a nurse considering a job change is a fourth.
They arrive from different places, ask different questions, and need different proof. A website built only for the family visitor leaves the referral channel to chance, and the referral channel is where most home health volume comes from.
Approved Senior Network® designs and develops websites for home health agencies, built around how referral sources and families actually evaluate a provider.
Talk to Us About a Home Health WebsiteWhy home health websites are different from home care websites
We build both. They are not the same project.
The payer changes the conversation. Non-medical home care is usually private pay, and the website is selling a family on a decision they fund themselves. Home health is usually Medicare or insurance, which means the website has to be clear about eligibility, covered services, and what a physician order involves, without making claims that create exposure.
The referral source is a primary audience. A discharge planner is not reading your compassion statement. They are checking service area, admission hours, how fast you can start, what disciplines you staff, and whether you have handled their patient type before. That information needs to be findable in under a minute.
Compliance is a content constraint, not an afterthought. Language about covered services, eligibility, and outcomes carries regulatory weight that private duty copy does not. Content should go through review before it publishes, and the site structure should make that easy rather than scattering claims across forty pages.
Clinical credibility has to be visible. Disciplines staffed, accreditation, survey history where appropriate, clinical leadership. A family may not look for these. A referral source will.
If your agency runs both a skilled line and a private duty line, those need separate hierarchies on the site rather than one blended set of pages. Families and referral sources searching for one should not land on the other. See home care website design for the non-medical side.
What a home health website has to accomplish
Serve the referral channel
Service area by county, admission and intake hours, referral submission method, disciplines staffed, response time, and who to call. A referral page that a case manager can act on without picking up the phone is worth more than a dozen blog posts.
Explain eligibility without overpromising
Families do not understand the difference between home health and home care, and most arrive assuming Medicare covers everything. Clear, careful content explaining what is covered, what requires an order, and what falls outside the benefit prevents wasted intake calls and builds trust with the ones that are qualified.
Establish clinical credibility
Leadership with real credentials, disciplines you staff, accreditation, and the specifics of your clinical process. Google’s quality guidance places particular weight on experience, expertise, authoritativeness, and trustworthiness for topics affecting health and safety. Home health sits squarely there.
Support recruiting
Nurses and therapists are the constraint on growth for most home health agencies. The website is a recruiting asset or it is not, and the difference is usually whether anyone built one.
Support search visibility
Site structure, service content, county-level relevance, technical fundamentals, and schema. The foundation is the same as any home care SEO program. What changes is who the content is written for.
What is included
Same build quality as every ASN site, scoped for home health.
- Custom design around your brand, not a template
- Mobile-responsive development
- Service pages by discipline: skilled nursing, physical therapy, occupational therapy, speech therapy, medical social work, home health aide
- A referral source page built for discharge planners and physician offices
- County-level service area content
- Eligibility and payment content written carefully
- Clinical leadership and credential presentation
- Recruiting and careers pages
- Reviews, testimonials, and forms
- Accessibility-focused development
- SEO-ready structure with appropriate schema
- Fast, secure hosting and ongoing support
Our process
Identical to our home care builds, with one addition.
- DiscoveryYour service area, disciplines, referral relationships, payer mix, competitors, and growth goals.
- Initial designVisual direction first, so you see the look and feel before the full build.
- DevelopmentWe build the site, organize content, and construct the service and referral architecture.
- Review, revisions, and compliance checkYou review the site. This is also where eligibility and covered-service language goes through your clinical or compliance review before anything publishes.
- LaunchLive, with our team available afterward for support.
Agencies we have built this for
Two of the agencies in our portfolio run a home health line alongside non-medical home care, which is the structure this page describes: separate hierarchies on one site, so a family and a discharge planner each land where they meant to.
Generations Home Healthcare
Somerset, Union, Hunterdon & Morris Counties, New Jersey
View websiteGenerations Home Healthcare (opens in a new tab)Canaan Home Care
Orange County, California
View websiteCanaan Home Care (opens in a new tab)
See the rest in our website portfolio, or read what agencies say about working with us in our client results.
Your website belongs to you
The website, content, images, files, data, and databases belong to your business. Some companies lease you a site and keep it when you leave. We do not. If you move to another provider, we provide the access needed to transfer everything.
Already have a home health website?
You may not need to start over. Consider a rebuild if your current site:
- Has no referral source page, or buries it
- Does not list service area by county
- Cannot be updated without a developer
- Loads slowly or works poorly on a phone
- Makes no distinction between your skilled and private duty lines
- Has eligibility language nobody has reviewed in years
- Has no recruiting content
- Gets traffic but produces no referrals or inquiries
We will look at what you have and tell you whether a redesign is warranted.
Request a Website ReviewFAQ
Frequently asked questions
How is a home health website different from a home care website?
The audience and the constraints. Home health has to serve referral sources alongside families, has to handle eligibility and covered-service language carefully, and has to show clinical credentials that private duty agencies do not need to display.
The design quality is the same. The content architecture is not.
Can one website cover both home health and private duty home care?
One site, yes. One set of pages, no. If your agency runs both lines, they need separate service hierarchies so that families and referral sources searching for one do not land on the other.
Blending them confuses both visitors and search engines.
Do you handle compliance review of the content?
We write the content and structure the site so that eligibility and covered-service language is contained and reviewable rather than scattered.
The review itself belongs with your clinical or compliance leadership, and we build that step into the process before launch. We are a marketing agency, not a compliance authority.
Will the website help with referral development?
It supports it. A referral page built for discharge planners makes it easier for a case manager who already knows you to act, and easier for one who does not to evaluate you.
The relationship work itself is a field activity, which is what GoCarePro sales training addresses.
How much does a home health website cost?
It depends on the number of disciplines, counties served, whether you also run a private duty line, and whether content is written from scratch.
We quote after a consultation. Anyone quoting a flat number before looking at your situation is selling a template.
Your website should work as hard as your intake team.
Approved Senior Network® builds home health websites that serve referral sources, explain eligibility clearly, show clinical credibility, and support recruiting. Let us look at what you have now.
Talk to ASN About a Home Health Website