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VIDEO: Increasing Home Care Leads with Your Website and Enhanced SEO

Your home care website with enhanced SEO is the gift that keeps on giving. In this webinar we will review websites and case studies that show how home care websites go from zero to SEO hero.
VIDEO: Increasing Home Care Leads with Your Website and Enhanced SEO

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Unlock the secrets to skyrocketing your home care business with an optimized website and cutting-edge SEO! In our latest episode, Valerie and our leadership team walk you through the essentials of creating a website that Google will love in 2024. We break down effective content strategies and specific SEO techniques that elevate your rankings. Learn why mobile speed is non-negotiable for both user experience and SEO success, and discover how high-quality hosting and long-form content can propel your website to the top.

Dive deeper into advanced SEO strategies that go beyond standard plugins like Yoast SEO or Rank Math. We discuss the critical importance of handcrafted schema markup, which provides Google with comprehensive details about your organization. Find out why having a physical office—even if it’s just a home address—can improve your local search rankings and navigate the competitive landscape of big cities versus smaller towns. We also shed light on the long-term nature of SEO, emphasizing the necessity of ongoing content updates and setting realistic expectations for your ranking achievements.

To wrap things up, we highlight the key considerations for effective SEO, including the importance of hiring credible experts and maintaining high-quality, human-edited content. We caution against common pitfalls like auto-playing videos and stress the need for mobile friendliness. Gain insights from the success stories of Home Care Assistance and Home Instead Senior Care as we explore essential keyword strategies. Understand why having dedicated sections for various levels of care on your website can significantly boost your online presence. Tune in for actionable insights that will keep your home care business ahead in the digital landscape!

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Valerie VanBooven RN BSN
Latest posts by Valerie VanBooven RN BSN (see all)
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Valerie VanBooven RN BSN
Approved Senior Network started as a small publishing company in 2008, called LTC Expert Publications, LLC. Valerie VanBooven RN, BSN founded the company after years of working in many different roles from ICU Nurse to Discharge Planner, Home Care, Care Management and more. She wrote her first book in 2003, called “Aging Answers”. After that came “The Senior Solution” in 2009. Valerie and her staff grew as more home care agencies and senior service businesses realized the undeniable value of being found online.
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