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Summary
Unlock the secrets to skyrocketing your home care business with Valerie Van Booven and her team of experts, including Dawn Fiala, Lisa Marsolais, and Annette Ziegler. This episode is a goldmine of practical strategies blending in-person and online marketing to provide uncompromising service that truly stands out.
Learn how to create a repeatable, scalable, and time-tested revenue formula that guarantees consistent growth and client satisfaction, no matter where your business is located.
Discover the crucial role of a well-trained community liaison in establishing and maintaining fruitful relationships with referral partners. Valerie and her team reveal tactics like event photography and social media updates to keep your partners engaged and loyal.
Get an insider look into the Continuum Mastery Circle program, which offers creative marketing ideas and ensures your community liaison leaves a lasting impression. Plus, don’t miss out on effective training methods for your sales teams and liaisons, highlighted in the upcoming Home Care Con presentation.
Harness the power of social media and automation to maximize your outreach and engagement. From leveraging LinkedIn and creating authentic video content to utilizing the ASN Spark CRM for seamless communication and follow-up, this episode covers it all.
Learn how automation can streamline your marketing efforts, making tasks like newsletters and social media posts a breeze. Finally, explore the comprehensive services offered by home care business support companies, including sales training, SEO services, and exceptional customer support to elevate your home care agency to new heights.
Chapters:
00:08 Creating Your Home Care Revenue Formula
12:14 Establishing Referral Partners for Business Growth
25:01 Maximizing Referral Partner Communication and Engagement
38:20 Leveraging Social Media and Automation
43:49 Maximizing Customer Relationship Management System
56:23 Automating Home Care Agency Marketing
1:05:59 Home Care Sales Training and Services
Valerie VanBooven RN, BSN founded the company after years of working in many different roles from ICU Nurse to Discharge Planner, Home Care, Care Management and more. She wrote her first book in 2003, called “Aging Answers”. After that came “The Senior Solution” in 2009.
Valerie and her staff grew as more home care agencies and senior service businesses realized the undeniable value of being found online.
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