Home care websites
The five-second phone test for your home care website
Short video · November 15, 2026
In five seconds on a phone, a family should see what you do, where you do it, and a tappable number to call. If not, they call the next agency.
What this video covers
Pull up your website on your phone. You have five seconds.
In five seconds, can a stressed daughter tell what you do, where you do it, and how to call you? Is the phone number tappable at the top of the page? Does the first screen say home care in your town, or just a slogan? Most families decide on a phone, often late at night, often after a hospital stay. If the first screen does not answer those three questions, they hit the back button and call the next agency.
The full website checklist is at asnhomecaremarketing.com/phone-test.
The full answer
The home care website that converts: what the best agency sites have in common
Read the guide
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