ChatGPT Now Has a Business Hub. Here's How to Get Your Home Care Agency Listed.

Families don't only search Google anymore. More and more of them open ChatGPT and ask it directly: who provides in-home care near me, which agency handles dementia care, who can start this week. Until now, your agency had no direct say in how ChatGPT described you.

That just changed. ChatGPT now has a Business Hub where you can add your business, verify that you own it, and manage how it shows up. If you run a home care agency, this belongs at the top of your marketing to-do list this week.

In the video above, I walk through the whole process on my own agency's listing. Here's the written version.

What is the ChatGPT Business Hub?

The Business Hub is a dashboard inside ChatGPT where a business can claim its listing and manage its information. Once your listing is set up and verified, the dashboard shows you:

• Brand insights: how often your business gets mentioned in ChatGPT, plus profile views and website clicks.
• Business info: your name, address and details, which you can edit after verification.
• Growth tools: options to chat with customers and reach more people, which also unlock after verification.
• Admin access: a way to invite team members or your marketing partner to help manage the listing.

Think of it as the ChatGPT version of your Google Business Profile. My take: this is going to compete with Google Business Profiles, and the agencies that claim and polish their listings early will have the head start.

Before you start: get these ready

Don't open the Business Hub until you have these on hand. You'll need them to finish verification:

• Your driver's license (or other government-issued ID). You'll photograph the front and back.
• Your business tax ID number.
• Your phone. The ID scan and the selfie check run on your phone camera.
• Your own email address. Set this up under the owner's email, not your marketing agency's. You own the listing. You can invite help later.

How to get your agency listed on ChatGPT, step by step

Step 1: Go to chatgpt.com/business-hub

Log in to ChatGPT and go to chatgpt.com/business-hub. If your business isn't there yet, click Add.

Step 2: Search for your business and add it

Search for your agency by name and work through the prompts to add it. Check that the name and address match your Google Business Profile exactly. Consistent business information across platforms is a basic local SEO rule, and AI search tools lean on it too.

Step 3: Start verification

Your listing is live in the dashboard at this point, but most of the useful features stay locked. To chat with customers, reach more people, or even edit your business info, you have to verify your identity with a government-issued ID. Click Verify to start.

Step 4: Continue on your phone

ChatGPT will offer to continue the verification on another device. Use your phone. It's much easier to photograph your ID and yourself that way.

Step 5: Photograph your driver's license

Snap the front, then the back. Tip: put the license on a dark surface. The scanner reads it much faster that way.

Step 6: Take the selfie check

Next, it asks for a picture of you. Take your glasses off, then follow the prompts to look slightly left and slightly right.

Step 7: Add your business details

Enter your tax ID number and the rest of your business details on your phone, then submit.

Step 8: Wait for review

You'll see an "Application in review" message. Status updates show up in your organization settings over the next few days. If you click Check status before then, it will just tell you your verification is still under review. That's normal.

After you're verified: invite your team

At the top right of the Business Hub, there's an Invite button. Use it to add business admins who can help manage your listing once verification is done.

If you're an Approved Senior Network client: invite asngbp@ltcep.com as an admin and let us know you've done it. You have to complete the verification yourself, since it's tied to your ID. Once we're in, we'll help optimize your profile the same way we optimize your Google Business Profile.

Why this matters for home care agencies

Home care is a high-trust, high-stakes decision. Families researching care for a parent ask detailed questions, and they increasingly ask them in AI tools. An unclaimed listing means ChatGPT describes you using whatever it can find. A claimed, verified listing gives you a seat at the table.

Early movers win here, the same way they did when Google Business Profiles first took off. Verification takes a few days, so start now.

Frequently asked questions

How long does ChatGPT business verification take?

The setup goes quickly if you have your ID, tax ID and phone ready before you start. After you submit, the review can take a few days.

Can my marketing agency set this up for me?

Not the first part. Verification requires the owner's government-issued ID and a live selfie, so the owner has to do it. After that, you can invite your marketing partner as an admin.

Do I still need a Google Business Profile?

Yes. Keep your Google Business Profile active and accurate. Treat your ChatGPT listing as a second, growing channel, and keep your name, address and phone number identical on both.

Get it done this week

Grab your driver's license, go to chatgpt.com/business-hub, and get your agency listed. It's a great addition to your online presence in a channel families are already using.

Want help making your agency easier to find in AI search? See how GoCareSignal® works, or talk to our team.