SEO and AI Search

September 21, 2026 · Valerie VanBooven RN BSN

How to Generate Home Care Leads With SEO

SEO produces leads through a four-link chain: visibility, the click, the inquiry, and the response. Most agencies measure only the first link, which is why so many are paying for rankings and not getting calls. Here is where the chain breaks and what to do at each point.

September 21, 2026 · Valerie VanBooven RN BSN

Keyword Research for Home Care Websites

The method has four steps: list what you sell, layer in the markets you serve, add the questions families ask before they are ready to hire, then group everything into clusters and assign one page per cluster. Most agencies skip the last step, and that is why so many home care sites have dozens of pages and nothing ranking.

September 21, 2026 · Valerie VanBooven RN BSN

Home Care SEO Basics: A Beginner's Guide for Agency Owners

You do not need to become an SEO expert. You do need to understand enough to tell whether the person you hire is doing real work or selling you a monthly report. Here are the basics, in the order you should fix them.

September 21, 2026 · Valerie VanBooven RN BSN

Local SEO for Home Care Agencies

Local SEO runs on three things Google weighs: relevance, distance, and prominence. Here is how home care agencies show up in Google Maps and local results, covering Google Business Profile, service areas, location pages, citations, and reviews.