Tell Your Unique Story to Build Trust and Connection

Nick emphasizes the importance of sharing your personal story and “why” you started your home care agency. This helps you stand out from competitors who all claim to provide the “best care” but don’t explain what makes them unique. Telling your story in an authentic, vulnerable way builds trust and connection with potential clients and caregivers.

Create a Personalized Video

The best way to share your story is through video – on your website, social media, sent to prospects. Seeing and hearing you tell your why is more powerful than just reading it. Videos also showcase your passion and care for clients. They don’t need fancy production, just good lighting and audio with you speaking from the heart.

Recruit Top Caregivers With Testimonial Videos

Video testimonials from happy caregivers are “social proof” that you’re a great company to work for. Compile multiple short testimonial videos into one recruitment video to showcase on your website, job ads, etc. Also, use the interview to get constructive feedback from caregivers on improving as an employer.

Educate and Partner with Referral Sources

Establish yourself as an industry expert by creating educational videos on home care topics. Then bring on your referral partners like hospitals and assisted living to answer common questions, getting exposure for their expertise as well. Short 3-5 minute videos work best for social media.

Repurpose Content into Short Video Snippets

Take key points from your longer videos and recreate 1-minute versions optimized for Facebook/Instagram Reels, TikTok, and YouTube Shorts. The algorithm favors this short-form video content.